A modern, sleek office desk scene at dusk, softly illuminated by warm, ambient lighting. A large computer monitor displays a clean, contemporary business website clearly showing a maintenance status with subtle graphs and analytics.

Why Continued Website Maintenance is Essential for Business Success

In today's digital-first world, your website is often the first impression potential customers get of your business. Just like a physical storefront needs regular upkeep, your digital storefront requires consistent maintenance to perform at its best and deliver exceptional experiences to your customers. Why regular maintenance matters Websites are dynamic, constantly evolving platforms. Regular...
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Illustrated image of a man upset at seeing his SEO decline

Why Your SEO Might Be Stuck – and How Solo Businesses Can Fix It

As a solo entrepreneur or one-person business, you wear every hat—from finance to customer support. SEO can feel like just another chore that never pays off. Before you give up, consider this: it’s often the way SEO is set up, not your lack of skill, that holds you back. Three Common Roadblocks for Solo Businesses 1. SEO Isn’t Part of Your Daily Routine When SEO lives in a “to-do” list...
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How to describe your images using the WordPress Media Library

Introduction Images do far more than decorate your site - they tell your brand’s story, engage visitors, and help you stand out in search results. By taking a few moments to add clear, descriptive Titles, Alt Text, and Descriptions to your media, you not only make your content more inclusive for users with visual impairments, but you also signal to search engines exactly what your site offers....
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Google Confirms: CSS Class Names Don’t Influence SEO

There’s an SEO myth that naming your CSS classes after your target keywords will give your pages a rankings boost. At O’Brien Media, we believe in separating fact from fiction—so when Google’s own Martin Splitt and John Mueller addressed this in the latest Search Off the Record podcast, we took notice. Class Names: Harmless Styling, No Ranking Power During the episode, Splitt was...
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Future‑proofing Your Website: An AI Access Strategy for 2025

Artificial intelligence is woven into modern search, social media and customer service. Voice assistants parse online text to answer queries, large language models summarise documentation, and generative AI tools are being built into everyday business software. As a website owner, deciding whether to allow AI systems to train on your content is no longer an abstract legal issue—it can directly...
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Interior view of O'Brien Media’s Swindon office, representing a modern workspace where website design, SEO, and website support services are delivered.

Swindon Website Design, Support, SEO & Website Hosting from O’Brien Media

We are websites design professionals building mobile-friendly websites that are irresistible to your customers We're a friendly local website design, SEO, and digital marketing agency based in Swindon, Wiltshire. We've been designing, building, and providing support for websites that work hard for businesses like yours. With over 155 years of experience, we can help you create a professional...
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