Why Clear Contact Information (and more) on Your Website Builds Customer Trust
With so many choices online, your website needs to do more than just look pretty – it needs to instill confidence from the first click. One of the simplest yet most overlooked ways to build that trust? Making sure your phone number, physical address, and contact details are clearly visible.
Why Contact Details Matter So Much
1. Proof You’re a Real Business
A phone number, business address, and professional email don’t just give customers a way to contact you – they prove you exist. It shows you’re not just a faceless website but a legitimate, reachable business. This is especially important for local SEO and for customers wanting to buy locally or get in touch quickly.
2. Builds Confidence Instantly
When customers can see a clear way to reach you, they’re more likely to trust you. It removes friction from their journey and reduces concerns about being scammed or not receiving service.
3. It’s an Expectation, Not a Bonus
Consumers now expect to see contact information in the footer, on a contact page, and often in the site header too. If it’s missing or hard to find, trust takes a hit and so does conversion.
Other Trust-Building Features You Shouldn’t Skip
Adding your phone number and address is just the start. Here are a few more ways to make your website a trust-building machine:
1. Customer Testimonials & Reviews
Real feedback from happy clients makes a huge difference. Video testimonials, star ratings, or even simple quotes add a layer of authenticity and help future customers feel secure in choosing you.
2. Clear Brand Identity
Your logo, consistent brand colours, fonts, and tone of voice should shine through every page. A polished and professional appearance makes you instantly more credible.
3. Team Bios and About Page
People like buying from people. Showcasing your team helps humanise your business. Even a simple photo and short bio of key team members can do wonders.
4. SSL Certificate (HTTPS)
It’s the little padlock icon in your browser’s address bar – and it matters. Not only does it secure data, but it’s also a trust signal for users and search engines.
5. Up-to-Date Content
A blog, news section, or updated portfolio shows your business is active. Outdated content can give the impression that you’re no longer around or paying attention.
6. Social Proof
Display logos of clients you’ve worked with, any awards you’ve won, or certifications you hold. These trust signals provide reassurance and social credibility.
7. Professional Email Addresses
Using an email like [email protected] rather than [email protected] boosts your credibility instantly. It’s a small detail that makes a big impression.
8. Privacy Policy and Terms
If you’re collecting any customer data, especially through forms, having a clear privacy policy is a must. It shows transparency and compliance with legal standards.
Don’t Let a Lack of Trust Cost You Customers
At O’Brien Media, we specialise in helping businesses not just build websites, but build trust online. Whether you’re a start-up, a local Swindon business, or a growing brand, we can help make sure your digital presence puts your best foot forward.
If you’re not sure whether your site is doing enough to build trust, we’re happy to take a look and give you some guidance – just give us a call on 01793 239239 or drop us an email at [email protected].
