Why Franchise Owners Need Their Own Local Website

Jenny O'Brien August 25, 2025 0 Comments

A dedicated site complements—rather than competes with—the corporate brand by speaking directly to people in your service area. It gives you space to share information, proof points, and calls to action that matter most in your town or region. Boost Your Local Search Visibility Google prioritises proximity and relevance in search results. A location-optimised site with accurate details—such...

Happy Birthday to the World Wide Web

Jenny O'Brien August 23, 2025 0 Comments

How the Web Changed the Internet - and the World On 23 August 1991, the World Wide Web became publicly accessible - unlocking a new way for anyone to browse, publish, and connect. Web vs. Internet: What’s the Difference? The World Wide Web is one of the greatest inventions of the modern era, turning the vast, technical infrastructure of the Internet into something accessible and useful for...

How Google’s Guidance on Lazy-Loading Impacts SEO and Website Performance

Chris Grant (he/him) August 23, 2025 0 Comments

Why Lazy-Loading Above-the-Fold Images Can Hijack Your LCP (and What To Do Instead) Lazy-loading is a smart idea when used well — but if it’s applied too broadly, especially to above-the-fold images, it can actually slow your Largest Contentful Paint (LCP). Let’s unpack why that happens, how Google’s engineers are flagging the issue, and how you can confidently steer your site to perform...