
Year: 2025

Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct customers straight to your business’s review page. You can now create easy-to-scan QR codes that take customers directly to your GBP, encouraging them to leave more reviews. On your desktop, go to your Business...
Read More Why Your Business Needs a Google Business Profile
And How a Google Business Profile Helps You Get Found In today’s digital world, if your business isn’t on Google, does it even exist? While that might sound dramatic, the reality is that most customers turn to Google first when searching for products or services near them. That’s where Google Business Profile (formerly Google My Business) comes in. This free tool from Google is one of the...
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Why Icon-Only Design is Failing Users – And What to Do Instead
Icons have long been a staple of web and app design, providing quick visual cues to help users navigate interfaces with ease. But in recent years, there’s been a growing trend of removing text labels altogether, leaving users to decipher an array of symbols with no explanation. The result? Confusion, frustration, and a poor user experience. At O’Brien Media, we believe that web design should...
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Beware of QR Code Scams: How to Stay Safe
QR codes have become an essential part of our everyday lives. From scanning menus at restaurants to making payments or logging into apps, they offer a quick and convenient way to access information. However, with the increasing reliance on QR codes, cybercriminals have found ways to exploit them for scams, fraud, and malware distribution. In this post, we’ll take a deep dive into the dangers of...
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Microsoft to Hang Up on Skype: End of an Era in Digital Communication
In a move that signals the end of an era, Microsoft has announced that it will officially shut down Skype on May 5, 2025. The decision marks the conclusion of a 22-year journey for a platform that transformed the way people communicate online, bridging distances with voice and video calls long before the rise of modern collaboration tools. The Rise of Skype: A Pioneer in Online Communication...
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Local Search and SEO (Search Engine Optimisation) in Swindon
Swindon SEO & Local Search Experts We are passionate about SEO at O'Brien Media, and we bring that passion to helping your business reach as wide an audience as possible online! We understand the impact that amazing SEO can have on your website. Get in touch today or find out more about your website's SEO performance... Talk to us about SEO It's important to be at the top of the search rankings...
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The O’Brien Media Digital Insider Blog
The O'Brien Media Insider Welcome to the O’Brien Media Insider - Your Go-To for Digital Insights and Business Know-How The O’Brien Media Insider is your behind-the-scenes look at all things digital, creative, and business-focused. From web design trends and SEO tips to small business insights and local Swindon highlights, our blog covers a bit of everything – just like we do at O’Brien...
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SearchGPT vs. Google: What Small Businesses Need to Know
As SearchGPT emerges as a new player in the search engine landscape, small businesses need to understand how it compares to the industry giant, Google. SearchGPT, developed by OpenAI, is designed to provide conversational, context-aware search experiences. It integrates real-time data with generative AI, offering a more interactive and dynamic search process. What is SearchGPT? SearchGPT is...
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Customer-Centric SEO: Enhancing Customer Experiences for Digital Success
In today’s competitive digital landscape, merely attracting website traffic isn’t enough. To truly thrive, businesses need to prioritise the customer experience. Customer-centric SEO isn’t just about optimising for search engines; it’s about understanding and enhancing the journey your customers take when they interact with your brand online. At O'Brien Media, we believe in crafting...
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Self Service Forms from O’Brien Media
This is a list of forms available on our website. Create a Customer Account (pending final acceptance by our team) Social Media Account Setup Form Email Marketing Service Setup Form Website Content Specification Form Provide Feedback During Your Project Customer Satisfaction Survey Complete a Know Your Customer Check (only on request)
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