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The O’Brien Media Digital Insider Blog

The O'Brien Media Insider Welcome to the O’Brien Media Insider - Your Go-To for Digital Insights and Business Know-How The O’Brien Media Insider is your behind-the-scenes look at all things digital, creative, and business-focused. From web design trends and SEO tips to small business insights and local Swindon highlights, our blog covers a bit of everything – just like we do at O’Brien...
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SearchGPT vs. Google: What Small Businesses Need to Know

As SearchGPT emerges as a new player in the search engine landscape, small businesses need to understand how it compares to the industry giant, Google. SearchGPT, developed by OpenAI, is designed to provide conversational, context-aware search experiences. It integrates real-time data with generative AI, offering a more interactive and dynamic search process. What is SearchGPT? SearchGPT is...
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Customer-Centric SEO: Enhancing Customer Experiences for Digital Success

In today’s competitive digital landscape, merely attracting website traffic isn’t enough. To truly thrive, businesses need to prioritise the customer experience. Customer-centric SEO isn’t just about optimising for search engines; it’s about understanding and enhancing the journey your customers take when they interact with your brand online. At O'Brien Media, we believe in crafting...
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Self Service Forms from O’Brien Media

This is a list of forms available on our website. Create a Customer Account (pending final acceptance by our team) Social Media Account Setup Form Email Marketing Service Setup Form Website Content Specification Form Provide Feedback During Your Project Customer Satisfaction Survey Complete a Know Your Customer Check (only on request)
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Google Indexing Rates on the Rise – What It Means for Your Website’s SEO

In the fast-paced world of SEO, Google’s indexing trends can make or break your content strategy. Recently, research by IndexCheckr highlighted a positive shift: Google’s indexing rates are improving. However, despite this progress, a significant number of pages still go unindexed or face deindexing over time, particularly affecting SEO-focused websites. What the Data Says The study reveals...
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March Into Engaging Content in March 2025

As the seasons begin to change, March is a great month to bring fresh ideas to your social media. For small businesses, this is a perfect time to keep your audience engaged and excited about your offerings. Consistently posting creative and thoughtful content can strengthen your connection with your followers, ensuring your business stays top-of-mind. Building these connections is especially...
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New in WooCommerce 9.7: Features Every Small Business Should Know

WooCommerce has launched version 9.7, bringing a host of new features designed to enhance the online shopping experience while making store management easier for small business owners. This update focuses on improving shipping displays, boosting site performance, and refining user interactions, ensuring that small businesses can provide a seamless and engaging experience for their customers with...
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The Vital Role of Effective Website Design for Small Businesses

In today's digital world, having an online presence is essential for businesses of all sizes. However, for small businesses, a well-designed website can be a game-changer, acting as the primary face of the brand and an around-the-clock sales assistant. Let’s delve into why investing in an effective website design is crucial for small businesses. First Impressions Matter Your website is often...
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Instagram’s January 2025 Image Size Change, An Updated View

Since Andrei's original post about Instagram's 2025 grid format update, the platform's transition from the classic 1:1 square ratio to a more vertical 3:4 layout has significantly impacted how users and brands curate their profiles. This change is more than just an aesthetic tweak—it's a strategic move that aligns with the increasing popularity of vertical content, driven by the rise of...
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