Year: 2025

Is It Time to Refresh Your Brand? How Small Businesses Can Benefit from a Rebrand

Chris Grant (he/him) January 12, 2025 0 Comments
In today’s fast-paced marketplace, a business’s brand isn’t just about a logo or colour scheme—it’s the story you tell and the relationship you build with your audience. Over time, these elements can become outdated or lose relevance. A well-timed rebrand can help inject new energy into your business, capture your ideal customers, and set you apart from the competition. Why Consider a...
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January 2025 Drupal 7 Advisory: What Small Businesses Need to Know

Chris Grant (he/him) January 09, 2025 0 Comments
If you have a website built on Drupal 7 it’s important to stay informed about the latest security news. The Drupal Security Team recently published a Public Service Announcement (PSA) regarding potential vulnerabilities in Drupal 7, which is reaching the end of it's life, in software terms. If you’re a small business owner using Drupal 7, here’s what you should know. Why the Announcement...
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Reflections on Google’s Activities during 20204: O’Brien Media’s Take

Andrei Ghimpu January 06, 2025 0 Comments
Over the last twelve months, Google has continued to reshape the digital landscape with updates to its search algorithms, advertising platforms, and analytics tools. Here at O’Brien Media, we’ve been closely monitoring these changes to ensure we keep delivering the best possible results for our clients. Below, we’ve pulled together our key observations and advice from our discussions about...
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Meta’s AI Profiles: Ushering in a New Era of Social Media Engagement

Jenny O'Brien January 05, 2025 0 Comments
Meta is once again grabbing headlines—this time for its move into AI-driven profiles and bots on Facebook and Instagram. According to a recent report by The Verge (3 January 2025), Meta appears determined to transform how users interact on its platforms, offering new, AI-powered experiences that could redefine social media as we know it. The Rise of AI-Powered Social Media Artificial...
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Google’s JavaScript Warning: What It Means for the Future of AI Search

Chris Grant (he/him) January 03, 2025 0 Comments
In a recent update, Google has warned website owners about the importance of correct JavaScript (JS) implementation. Although similar cautions have appeared before, this carries renewed urgency in an age where artificial intelligence (AI) plays a growing role in search. AI-based search refers to search engine systems that use advanced machine learning algorithms to interpret user queries, analyse...
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