Year: 2025

Instagram’s 2025 Grid Format Update: Why You Need to Act Now

Andrei Ghimpu January 20, 2025 0 Comments
Instagram Grid Format Update: New Image Sizes & Ratios You Need to Know Instagram’s latest update has introduced a significant change to the way images appear in the grid: taller, portrait-oriented posts are now supported - we've started using this format on our own Instagram account, @obrienmediauk. While this change brings exciting new possibilities for showcasing your content, it’s...
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SEO Tools Go Dark After Google’s January Updates – What Happened?

Chris Grant (he/him) January 18, 2025 0 Comments
On January 16 and 17, 2025, the SEO community experienced significant disruptions as numerous SEO tools reported outages and data inconsistencies. These issues were traced back to unexpected changes implemented by Google, which led to widespread challenges for digital marketers and SEO professionals. The Incident Unfolds During these two days, several popular SEO platforms, including rank and...
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The Importance of Post-Incident Reviews

When your website encounters a technical issue, resolving the problem is just the first step. To prevent similar incidents in the future and improve your website’s resilience, conducting a Post-Incident Review (PIR) is essential. This article explains what a PIR is, why it matters, and how O’Brien Media integrates this practice into our services to maintain reliable websites for our clients....
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Website Rebuild and Move to WordPress for Marvell Academy, Swindon

Marvell Academy offers over 30 years’ experience within the hairdressing industry which includes teaching in an Ofsted grade one college and working in local salons. Marvell Academy came to O'Brien Media in need of a new website, that was easy to update, and gave them the freedom to express themselves online.
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Crafting Compelling Content for Every Stage of Your Sales Funnel

Chris Grant (he/him) January 16, 2025 0 Comments
Creating effective content for your sales funnel is essential to guide potential customers from initial awareness to a confident purchase decision. At O’Brien Media, we believe that tailoring your content to address the unique needs of your audience at each stage is the foundation of a successful marketing strategy. Here’s a detailed guide to creating engaging content for every step of the...
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UTM Parameters in 2025: Unleashing the Power of Marketing Attribution

Chris Grant (he/him) January 15, 2025 0 Comments
In 2025, digital marketing is more data-driven than ever. With the rise of privacy-focused platforms, cookie restrictions, and increasing user awareness around data collection, businesses have had to adapt their tracking and attribution methods to ensure accurate campaign performance insights. This makes UTM parameters as essential as ever for marketers. UTM (Urchin Tracking Module) parameters...
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Your Website’s Security: How O’Brien Media Keeps You Protected

Andrei Ghimpu January 14, 2025 0 Comments
At O’Brien Media, safeguarding your website is our top priority. Recently, a critical vulnerability was discovered in a popular WordPress plugin, UpdraftPlus, a backup solution installed on over 3 million websites globally. This vulnerability, if exploited, could have allowed unauthorised individuals to access sensitive website backup files, exposing valuable data such as passwords,...
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Is It Time to Refresh Your Brand? How Small Businesses Can Benefit from a Rebrand

Chris Grant (he/him) January 12, 2025 0 Comments
In today’s fast-paced marketplace, a business’s brand isn’t just about a logo or colour scheme—it’s the story you tell and the relationship you build with your audience. Over time, these elements can become outdated or lose relevance. A well-timed rebrand can help inject new energy into your business, capture your ideal customers, and set you apart from the competition. Why Consider a...
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