On January 16 and 17, 2025, the SEO community experienced significant disruptions as numerous SEO tools reported outages and data inconsistencies. These issues were traced back to unexpected changes implemented by Google, which led to widespread challenges for digital marketers and SEO professionals. The Incident Unfolds During these two days, several popular SEO platforms, including rank and...
When your website encounters a technical issue, resolving the problem is just the first step. To prevent similar incidents in the future and improve your website’s resilience, conducting a Post-Incident Review (PIR) is essential. This article explains what a PIR is, why it matters, and how O’Brien Media integrates this practice into our services to maintain reliable websites for our clients....
Marvell Academy offers over 30 years’ experience within the hairdressing industry which includes teaching in an Ofsted grade one college and working in local salons. Marvell Academy came to O'Brien Media in need of a new website, that was easy to update, and gave them the freedom to express themselves online.
Creating effective content for your sales funnel is essential to guide potential customers from initial awareness to a confident purchase decision. At O’Brien Media, we believe that tailoring your content to address the unique needs of your audience at each stage is the foundation of a successful marketing strategy. Here’s a detailed guide to creating engaging content for every step of the...
In 2025, digital marketing is more data-driven than ever. With the rise of privacy-focused platforms, cookie restrictions, and increasing user awareness around data collection, businesses have had to adapt their tracking and attribution methods to ensure accurate campaign performance insights. This makes UTM parameters as essential as ever for marketers. UTM (Urchin Tracking Module) parameters...
At O’Brien Media, safeguarding your website is our top priority. Recently, a critical vulnerability was discovered in a popular WordPress plugin, UpdraftPlus, a backup solution installed on over 3 million websites globally. This vulnerability, if exploited, could have allowed unauthorised individuals to access sensitive website backup files, exposing valuable data such as passwords,...
In today’s fast-paced marketplace, a business’s brand isn’t just about a logo or colour scheme—it’s the story you tell and the relationship you build with your audience. Over time, these elements can become outdated or lose relevance. A well-timed rebrand can help inject new energy into your business, capture your ideal customers, and set you apart from the competition. Why Consider a...
If you have a website built on Drupal 7 it’s important to stay informed about the latest security news. The Drupal Security Team recently published a Public Service Announcement (PSA) regarding potential vulnerabilities in Drupal 7, which is reaching the end of it's life, in software terms. If you’re a small business owner using Drupal 7, here’s what you should know. Why the Announcement...
Over the last twelve months, Google has continued to reshape the digital landscape with updates to its search algorithms, advertising platforms, and analytics tools. Here at O’Brien Media, we’ve been closely monitoring these changes to ensure we keep delivering the best possible results for our clients. Below, we’ve pulled together our key observations and advice from our discussions about...
Meta is once again grabbing headlines—this time for its move into AI-driven profiles and bots on Facebook and Instagram. According to a recent report by The Verge (3 January 2025), Meta appears determined to transform how users interact on its platforms, offering new, AI-powered experiences that could redefine social media as we know it. The Rise of AI-Powered Social Media Artificial...
Head of Website Design and Development 01793 239239 ext 2121 [email protected]
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Based in our Old Town, Swindon, office, Chris oversees all website design and website development projects as well as ensuring our customers receive an excellent level of support.
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