Why Your Website Isn’t Converting Visitors – and How to Fix It

You’ve got a great-looking website. It’s live, it's mobile-friendly, and your contact details are clear as day. But… you’re still not getting as many enquiries, bookings, or sales as you'd hoped. Sound familiar? If you’re a small business owner, this is a common challenge - and the good news is, it’s totally fixable. A website isn’t just a digital business card; it should actively...
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Person at a Laptop looking at SEO Results

Google Clarifies: AI-Generated Images Don’t Trigger Ranking Penalties

Google Clarifies: AI-Generated Content Doesn’t Trigger Ranking Penalties Today, Google’s Gary Illyes addressed a pressing concern among content creators: whether AI-generated images - can harm your SEO rankings. His answer was clear: “No, no. So AI generated image doesn’t impact the SEO. Not direct. … you are not going to… see any negative impact from that. If anything, you might get...
Categories: AI
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Vintage external modem and AOL install CDs

You’ve Got (No) Mail: AOL Ends Dial-Up – A Milestone in the Internet’s Story

From screeches to speeds: saying goodbye to a sound that defined the early web. Another page turns in the history of the web: AOL has confirmed it will switch off its dial-up internet service in the US on 30 September 2025. For many, AOL’s familiar discs and the modem’s hiss-ping-screech were the gateway to an online world that felt brand new, a little wild, and endlessly exciting. Why this...
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IndexNow: How to speed up search engine discovery for your latest content

What is IndexNow? IndexNow is a lightweight, open protocol that lets websites proactively ping participating search engines the moment a page is added, updated, redirected, or deleted. Instead of waiting for crawlers to stumble across changes, your site sends a simple notification so search engines can fetch the URL quickly and refresh their results. Why this matters Faster visibility: New pages...
Categories: SEO
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Close-up of a person using a laptop with graphs and analytics on screen

5 Simple Digital Marketing Wins for Small Businesses in 2025

Running a small business means wearing many hats — and “digital marketer” is often one of them. The good news? You don’t need a huge budget or a full-time marketing team to make a big impact online. With the right approach, even small, consistent actions can deliver results. 1) Keep Your Website Fresh and Focused Your website is often the first impression potential customers get....
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Photorealistic workspace showing a notebook with “Brand vs Generic,” a laptop displaying “SEO,” and marketing materials — representing the importance of brand identity over keyword domains.

Why Distinctive Brand Names Trump Generic Keyword Domains in 2025

It might be tempting to name your website something like LeicesterPlumbingServices.co.uk to show up in local searches. After all, it seems obvious — put your service and location in the domain name and customers will find you, right? Not so fast. According to Google’s John Mueller, this approach could actually be holding your business back. 1. The Pitfalls of Generic Keyword Domains While...
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Screenshot of the newly designed website for Mind Calm Therapies, Malmesbury, showcasing a modern, professional layout and user-friendly interface.

A selection of websites we’ve designed over the years

We've worked on web design projects of all kinds We’ve included a selection of websites we’ve designed recently, including WordPress website design projects and more, to give you a feel for the range of work we do. Every site reflects our commitment to meeting – and often exceeding – our clients' web design expectations. We’ll be jazzing up our full portfolio page soon (just as soon as...
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Photorealistic scene showing a small business owner (gender neutral, early 30s, friendly and approachable) in a bright, modern workspace in the UK. They are using a laptop with the WooCommerce dashboard open on the screen, and a SumUp card reader and smartphone next to the laptop.

Take Payments Online with WooCommerce and SumUp: A Guide for Small Businesses

If you're a small business owner looking to take your products or services online, WooCommerce and SumUp make an excellent pairing. Together, they offer a streamlined, secure, and affordable way to accept card payments directly on your WordPress website — perfect for businesses just starting out or looking to expand their online presence. What is WooCommerce? WooCommerce is a free, open-source...
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WooCommerce Coupon Text Renamer Plugin for WordPress

The O'Brien Media WooCommerce Coupon Text Renamer Plugin for WordPress provides a simple method to change the "Coupon" designation in the front-end and back-end to "Discount code". Please email us to get a copy of this plugin Version: 1.2 Release date: 03/08/2025 Developer: O'Brien Media (Pembroke Digital Limited) Installation: Log in to WordPress, visit Plugins > Add New Plugin > Choose...
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A modern, sleek office desk scene at dusk, softly illuminated by warm, ambient lighting. A large computer monitor displays a clean, contemporary business website clearly showing a maintenance status with subtle graphs and analytics.

Why Continued Website Maintenance is Essential for Business Success

In today's digital-first world, your website is often the first impression potential customers get of your business. Just like a physical storefront needs regular upkeep, your digital storefront requires consistent maintenance to perform at its best and deliver exceptional experiences to your customers. Why regular maintenance matters Websites are dynamic, constantly evolving platforms. Regular...
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