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Threads Nears X in Daily Active Users: What It Means for Your Brand

In a surprising turnaround, Meta’s Threads is fast closing the gap on X (formerly Twitter) when it comes to daily mobile users. According to data from market intelligence provider Similarweb, Threads recorded 115.1 million daily active users in June 2025, representing a 127.8% year-over-year increase. In comparison, X reached 132 million daily actives but saw its growth dip by 15.2% over the...
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