And How a Google Business Profile Helps You Get Found
In today’s digital world, if your business isn’t on Google, does it even exist? While that might sound dramatic, the reality is that most customers turn to Google first when searching for products or services near them. That’s where Google Business Profile (formerly Google My Business) comes in.
This free tool from Google is one of the most powerful ways to get your business in front of potential customers, especially for service-based businesses like plumbers, electricians, landscapers, and local shops. Plus, it ties directly into Google Maps, ensuring your business is easy to find.
Let’s break down what a Google Business Profile is, why it’s essential for small businesses, and how it helps service providers reach more customers.
What is a Google Business Profile?
A Google Business Profile (GBP) is essentially your business listing on Google. It provides key details about your business that appear in search results and on Google Maps, including:
✅ Your business name
✅ Contact details (phone number, email, website)
✅ Opening hours
✅ Business location (or service area if you don’t have a physical shop)
✅ Customer reviews
✅ Photos and videos
✅ Updates and special offers
Having a fully optimised profile means your business is more likely to appear when people search for services like yours.
How Google Business Profile Connects to Google Maps
Ever searched for a service on Google Maps? If so, you’ve likely clicked on a business that popped up with directions, reviews, and contact details – that’s a Google Business Profile in action.
For businesses with a physical location, this is a game-changer. It means customers can:
📍 Find your shop or office easily with turn-by-turn directions.
📍 See your opening hours and know when you’re available.
📍 Call or message you directly from Google Maps.
Even if you don’t have a storefront, service businesses can still set up a Google Business Profile and list a service area instead of an address. This means your business can still show up when people search for, say, “plumbers near me” or “mobile car detailing Swindon.”
Why Google Business Profile is Essential for Small Businesses
Still wondering if it’s worth setting up? Here are the key reasons every small business should have a Google Business Profile:
1. Get Found by Local Customers
When someone searches for a service or product near them, Google prioritises local businesses in the search results. Your Google Business Profile helps ensure you show up in local searches, driving more traffic to your business.
2. Build Trust with Customer Reviews
Reviews are one of the biggest factors influencing purchasing decisions. A well-maintained profile with positive customer reviews builds credibility and encourages more people to choose your business over competitors.
💡 Pro Tip: Always respond to reviews—good or bad! It shows customers (and Google) that you’re engaged and value feedback.
3. Improve Your Search Ranking (SEO Boost!)
Google loves businesses that keep their profiles active. Regular updates (like posts, offers, and photos) signal that your business is relevant and trustworthy, improving your chances of appearing higher in search results.
4. Show Off Your Services & Offers
Did you know you can add services, products, and promotions to your Google Business Profile? Whether you’re running a special offer or launching a new service, you can highlight it right in Google Search and Maps for potential customers to see.
5. Customers Can Contact You Instantly
Your profile allows customers to call, message, or visit your website directly from Google. In just one tap, they can reach out—no searching through websites required.
6. Track Performance with Google Insights
Google provides analytics on how people find your business, what they search for, and how they interact with your profile. This data helps you understand your audience better and tweak your marketing strategy accordingly.
How to Set Up and Optimise Your Google Business Profile
🔹 Step 1: Claim Your Business – Go to Google Business Profile and sign in with your Google account. Search for your business and claim it, or create a new listing if it doesn’t exist.
🔹 Step 2: Complete Your Profile – Fill in all the details (business name, contact info, website, hours, services, etc.). The more info, the better!
🔹 Step 3: Verify Your Business – Google will send a postcard, call, or email to confirm you’re the owner. This step is crucial to make your profile active.
🔹 Step 4: Add Photos & Videos – High-quality images of your shop, products, or services make a huge difference in attracting customers.
🔹 Step 5: Keep It Updated – Regularly post updates, respond to reviews, and update business hours when necessary.
Final Thoughts: Don’t Miss Out on Free Marketing!
A Google Business Profile is one of the easiest and most effective ways to market your business online—and it’s completely free. Whether you’re a local café, a mobile hairdresser, a plumber, or a web design agency like O’Brien Media, having an optimised GBP helps you:
✨ Appear in local search results
✨ Connect with customers quickly
✨ Build trust through reviews
✨ Stand out from competitors
If you haven’t set yours up yet, now’s the time! Need help optimising your profile? Get in touch with O’Brien Media—we’re happy to help! 🚀