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The O’Brien Media Digital Insider Blog

Accessability in Web Design
Chris Grant (he/him)

Google: Alt Text Is More About Website Accessibility Than SEO

Recently, Google’s Search Advocate, John Mueller, reaffirmed this in a Google SEO Office Hours session. According to him, while search engines use alt text to better understand the context of an image, its primary purpose is not to optimise search rankings—it’s to make the internet more inclusive for everyone.

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