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The O’Brien Media Digital Insider Blog

Smartphone screen showing a row of icons without any accompanying text labels
Website Design
Andrei Ghimpu

Why Icon-Only Design is Failing Users – And What to Do Instead

Icons have long been a staple of web and app design, providing quick visual cues to help users navigate interfaces with ease. But in recent years, there’s been a growing trend of removing text labels altogether, leaving users to decipher an array of symbols with no explanation.

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Close-up of a QR code being scanned on a smartphone screen
News
Chris Grant (he/him)

Beware of QR Code Scams: How to Stay Safe

From scanning menus at restaurants to making payments or logging into apps, they offer a quick and convenient way to access information. However, with the increasing reliance on QR codes, cybercriminals have found ways to exploit them for scams, fraud, and malware distribution.

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Notebook with “Social Media Ideas” written on the page, surrounded by a pen and desk accessories
Social Media
Chris Grant (he/him)

March Into Engaging Content in March 2025

As the seasons begin to change, March is a great month to bring fresh ideas to your social media. For small businesses, this is a perfect time to keep your audience engaged and excited about your offerings.

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Image of a computer screen displaying a code snippet, symbolising the use of robots.txt to optimise web crawling efficiency.
Website Design
Jenny O'Brien

The Vital Role of Effective Website Design for Small Businesses

An effective website design can help your small business reach new heights. It’s not just an expense; it’s an investment in your business’s future. By creating a compelling online presence, you position your business for success in today’s digital marketplace.

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