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The O’Brien Media Digital Insider Blog

Android logotype on a screen
Find out the latest news from Google
Chris Grant (he/him)

Google Play’s Alternative Billing Systems: What Parents Need to Know

If you’re a parent whose child uses an Android device, you may have noticed something new when they make purchases in their apps. Google has introduced what they call alternative billing systems for in-app purchases on Google Play. But what does that actually mean? And how does it affect you and your family?

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Amazon Shopping app icon shown on a smartphone screen
Amazon Sellers
Jenny O'Brien

The £19.99 Pricing Dilemma: How a Penny Could Be Costing Your Amazon Sales

In the competitive world of Amazon UK, pricing strategies can significantly impact a seller’s success. A common tactic is charm pricing—setting prices just below a round number, such as £19.99 instead of £20. While this approach traditionally appeals to consumers by making prices seem lower, it may inadvertently hinder sales due to Amazon’s delivery policies and consumer purchasing behaviours.

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Google on a screen behind a smartphone also displaying the Google search screen
Find out the latest news from Google
Chris Grant (he/him)

Google’s March 2025 Core Algorithm Update: Early Indications

Announced on 13th March, the rollout is expected to take around two weeks to complete. As with previous core updates, this one brings broad changes aimed at improving how Google assesses content to provide users with the most helpful and relevant results.

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