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The O’Brien Media Digital Insider Blog

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The O'Brien Media Insider

Welcome to the O’Brien Media Insider – Your Go-To for Digital Insights and Business Know-How

The O’Brien Media Insider is your behind-the-scenes look at all things digital, creative, and business-focused. From web design trends and SEO tips to small business insights and local Swindon highlights, our blog covers a bit of everything – just like we do at O’Brien Media.

Whether you’re a client, collaborator, or curious visitor, this is the place to catch up on the latest from our team, explore practical advice, and get inspired to grow your digital presence. Dive in and see what’s new!

Hand holding Amazon logo
Ecommerce latest news
Chris Grant (he/him)

Did you know that 90% of UK shoppers use Amazon? Three top marketplace trends for 2020

Recent research discovered that 90% of UK shoppers use Amazon with over 40% accessing its Prime subscription service. On top of this staggering stat, one-fifth of Amazon shoppers use the service once a week. Yet the dominance of marketplace shopping extends far beyond Amazon. Last year, $1.66 trillion was spent globally on the top 100 online marketplaces. But it’s not just sales volume that’s exciting about online marketplaces. They are a hotbed of innovation and leading e-commerce best practices across all markets.

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Chris Grant (he/him) 10th December 2019 2:00 pm
News
Chris Grant (he/him)

You should include this information in your emails to be GDPR compliant

Prompted by the GDPR and its headline-grabbing fines, businesses have worked hard to ensure that they have a proper legal basis for their email marketing. This usually means consent from users, although in some circumstances “legitimate interests” may also be an option. In addition to establishing a proper basis for marketing under the GDPR, businesses should include certain other information in their emails.

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Chris Grant (he/him) 9th December 2019 10:54 am
Instagram logo with different colours background
Social Media
Chris Grant (he/him)

Instagram to start removing likes on certain accounts

A few weeks ago, Instagram announced that it was going to start removing likes on certain accounts in attempts to “depressurize” the app. Some people (like Nicki Minaj) say they’ll stop posting to Instagram if likes go away, and Instagram users had mixed feelings.

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Chris Grant (he/him) 2nd December 2019 3:55 pm
Different part of a website
Website Design
Chris Grant (he/him)

What is a landing page and why you should be using them on your website in 2020

Landing pages are often the first impression customers get when they visit your website, so there can’t be much room for error when it comes to crafting the online product pages. While the goal of a search engine marketing campaign is to increase click-through rates, it’s important to note that landing pages should be the first thing that users see when they come to your website.

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Chris Grant (he/him) 29th November 2019 3:46 pm