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The O’Brien Media Digital Insider Blog

The O'Brien Media Insider

Welcome to the O’Brien Media Insider – Your Go-To for Digital Insights and Business Know-How

The O’Brien Media Insider is your behind-the-scenes look at all things digital, creative, and business-focused. From web design trends and SEO tips to small business insights and local Swindon highlights, our blog covers a bit of everything – just like we do at O’Brien Media.

Whether you’re a client, collaborator, or curious visitor, this is the place to catch up on the latest from our team, explore practical advice, and get inspired to grow your digital presence. Dive in and see what’s new!

letter z on a tablet on a vector
Branding & Marketing
Tom Furmanski

Infographic: Marketing to Generation Z

Born mid-1990’s to current 2000s, Generation Z are digital natives who have never lived a life without the internet. By 2020, they’ll have 40% of the purchasing power.

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a person enter his credit card details on a mobile
Business
Chris Grant (he/him)

European payments are changing from September 14, 2019

Beginning September 14, 2019, PSD2 regulation will require Strong Customer Authentication (SCA) for many online payments made by European customers, to help reduce fraud. To ensure payments will not be declined, businesses will need to build an extra layer of authentication into online card payments, unless transaction-specific exemptions apply.

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