When your business has a blog, you’ll have the opportunity to provide more in-depth information on your range of products and services; information that typically wouldn't appear on the main pages of your website.
Creating well thought out knowledge based blog posts is a sure-fire way to boost your visitor numbers.
For example, too much content surrounding a certain product or service can make your business website look awkward and messy. A blog, however, gives you the ideal opportunity to post detailed material and expand on the information you make available about your products and services.
Internet users search for tutorials, how-to information, and general tips and tricks content online. Creating well thought out, and detailed, blog posts in your business' area of expertise, you are handing out open invitations for readers to flock to your site.
People love freebies and free information is no different, especially if it's accurate and that helps them in some way. By blogging about the areas you know well, you can become an expert in your field, which will help you gain trust.
Once you gain trust with your website visitors and blog readers, paying customers tend to follow close behind.