Does your website homepage make an impact on your visitors?

Everyday, we see websites that are not fulfilling their full potential. An impactful home page can make such a huge difference to your business and could be a key tool in helping you grow your customer base and take your company into the future. Long gone are the days when you just ‘needed to be online’. In fact, it is thought that around 50% of UK businesses still don’t have a website....
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It’s Time to Give Your Business a Spring Clean

Spring is officially here and it’s time to deep clean, reorganise, and declutter everything from your closet to the garage. Giving your place a deep clean is a great way to revamp your surroundings and celebrate a transition into a new season. I love giving my house a spring cleaning because when my life is organised, I can accomplish more and feel less stressed doing so. You can also take...
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How not to back up your data & important information

Your customer files, your accounts, your website, your contacts, your designs, your images. Anything you can’t do without needs a safety net. Backing up isn’t just common sense – it could be a condition of your business insurance too. And not doing it the right way could mean your business insurance policy not paying out at the time you need it most. The good news is it’s easy. Back up,...
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Social media SEO trends heading into 2019

There’s been talk about social media as a ranking factor for a long time. In 2010, Google said social media was a ranking factor (that means if you're on social media, your website will generally show above similar businesses who aren't on social media - at least in 2010). In 2014, the same search engine said that social media probably isn’t a ranking factor. "Probably" being the key word...
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Connect with your clients seamlessly with action links

Websites are built to get visitors to take action. In today’s world, this is not just about getting them to click on links or fill out a form. There are many more actions you can encourage your visitors to do. Here's the top of the list when it comes to generating actions from your visitors: Click-to-Call Call your business with one click, through phone links Add phone links without having to...
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Planning for post-peak season returns & overstocks in January

Many of the e-commerce orders you’ve been fulfilling at light-speed during December will soon be heading back to you just as quickly. In 2017, over £2.5 billion of unwanted Christmas presents were returned to retailers after peak season. With the right plans in place, you can leverage these leftovers and even turn overstock problems into revenue-generating strategies. Process Returns at...
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Instagram is an awesome way for small businesses to engage with customers

Many businesses are now using Instagram as part of their PR strategy to share information with their customers and target audiences. Instagram is a fantastic way for small businesses to engage with audiences, show them what you’re up to, and continue building strong relationships. Here are a few Instagram engagement tips you should use at your business. 1. Know your message/have your own style...
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5 advantages of email marketing

The meteoric rise in popularity of social media over recent years may have made you – and other business owners – wonder whether email marketing has had it's day. On the contrary, email marketing is still a powerful tool. If you doubt that, simply check your email inbox and see how many businesses and organisations have sent you information today alone about what they offer. The businesses...
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New ICO GDPR guidance: Passwords and encryption in online services and websites

What is required under the GDPR?The latest guidance from the ICO (Information Commissioner's Office) could be relevant to anyone operating a website (whether it's using WordPress, WooCommerce, Drupal or numerous other content management systems.If your website allows users to log in, whether it's staff, volunteers, customers, or the general public, the new guidance needs to be...
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