Connect with your clients seamlessly with action links

Websites are built to get visitors to take action. In today’s world, this is not just about getting them to click on links or fill out a form. There are many more actions you can encourage your visitors to do. Here's the top of the list when it comes to generating actions from your visitors: Click-to-Call Call your business with one click, through phone links Add phone links without having to...
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Planning for post-peak season returns & overstocks in January

Many of the e-commerce orders you’ve been fulfilling at light-speed during December will soon be heading back to you just as quickly. In 2017, over £2.5 billion of unwanted Christmas presents were returned to retailers after peak season. With the right plans in place, you can leverage these leftovers and even turn overstock problems into revenue-generating strategies. Process Returns at...
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Instagram is an awesome way for small businesses to engage with customers

Many businesses are now using Instagram as part of their PR strategy to share information with their customers and target audiences. Instagram is a fantastic way for small businesses to engage with audiences, show them what you’re up to, and continue building strong relationships. Here are a few Instagram engagement tips you should use at your business. 1. Know your message/have your own style...
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5 advantages of email marketing

The meteoric rise in popularity of social media over recent years may have made you – and other business owners – wonder whether email marketing has had it's day. On the contrary, email marketing is still a powerful tool. If you doubt that, simply check your email inbox and see how many businesses and organisations have sent you information today alone about what they offer. The businesses...
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New ICO GDPR guidance: Passwords and encryption in online services and websites

What is required under the GDPR?The latest guidance from the ICO (Information Commissioner's Office) could be relevant to anyone operating a website (whether it's using WordPress, WooCommerce, Drupal or numerous other content management systems.If your website allows users to log in, whether it's staff, volunteers, customers, or the general public, the new guidance needs to be...
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There’s plenty of advantages when it comes to webmail (web based email)

As you may know, there are two popular ways to access email – through webmail (such as the webmail service that comes with every website hosting and email hosting package we provide at O’Brien Media) and with email clients such as Outlook, Thunderbird or Windows Mail. Webmail is generally an easier way to get started as there’s nothing to install on your PC, Mac or Smartphone and you...
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