UTM Parameters in 2025: Unleashing the Power of Marketing Attribution
Whether you’re running email campaigns, social ads, or even influencer collaborations, UTM tracking can help you see exactly what’s working—and what isn’t.
Having moved into the heart of Swindon’s Old Town in 2024, there are loads of exciting things happening at O’Brien Media and we still share the same passion that we did all those years ago having never lost that startup mentality!
O’Brien Media was founded back in 2006 by our Managing Director, Chris, to work around a disability that made working a normal 9 to 5 job difficult. Our first customer enquiry, from a local owner of a Bed & Breakfast, quickly followed and Chris’ professional career as a web designer began.
O’Brien Media grew slowly for the first 12 years of its life, with three part-time team members joining in 2019 and a commitment being made to be a Living Wage Employer, paying above the minimum wage.
We then made a move into an office on Swindon’s Cheney Manor Industrial Estate came in July 2021 to create a working environment that could enable team members who couldn’t work from home as the business grew to join the team.
We became a Disability Confident Leader in mid-2021 ensuring that we would be able to commit to both team members and potential team members that disability wouldn’t be a barrier to working for the business.
We saw rapid growth throughout the second part of 2021 and added additional full-time team members came on board fueling additional growth and resulting in additional team members coming on board with a mix of skills, bringing Chris’ desire to provide not only a fantastic service to our customers but also to provide an inclusive working environment for the team.
As of 2024, we’re a team of eight, with a mix of part-time, contracted freelance, and full-time team members based in the newly renovated and modernised Marlborough House on the High Street in Swindon’s Old Town and champion inclusive approaches to working to anyone who will listen. In February 2024 O’Brien Media became part of Pembroke Digital Limited.
So, enough about us, tell us about you and your project! Get in touch online or give us a call on 01793 239239.
September 2024 saw us made the move into newly refurbished and modernised offices on the High Street in Swindon’s Old Town to help our team feel more in control of our workspace.
February 2024 saw us re-embracing our web design roots, returning to use O’Brien Media Website Design across social media channels.
In February 2024 O’Brien Media became a Pembroke Digital Limited brand. All services provided by O’Brien Media transferred to Pembroke Digital who will continue to operate the O’Brien Media brand.
CyberSmart confirmed that we are fully Cyber Essentials compliant and rewarded certification for 2024.
O’Brien Media Winners in the SME News IT Awards, picking up Best Website Design & Support Company – Wiltshire
O’Brien Media has now been trading for 16 years – through highs and lows we’ve proved we’re here to stay!
The Digital Trading division of Oxford Power was acquired and integrated in the O’Brien Media business and some technology assets were acquired as part of an asset sale by Oxford Power Limited.
November 2022 saw O’Brien Media acquire the website design and website support clients of Swindon-based Manor Solutions following their new owner placing the business into Administration.
Renewed Cyber Essentials certification through CyberSmart
O’Brien Media Among Winners of the 2022 SME News IT Awards, picking up Web Design Agency of the Year in Wiltshire
CyberSmart confirmed that we are fully Cyber Essentials compliant and rewarded certification for a further year.
We’ve won Best Mobile Friendly Web Design Firm (Wiltshire) at the 2019 Southern Enterprise Awards
We picked up Creative Design Agency of the Year 2019 & Award for Excellence in Web Design Services 2019 – (SW England)
We were awarded “Most Innovative Creative Design Agency – Southwest England” by LUX!
O’Brien Media acquires the assets of Workwise Portal Ltd, the enlarged business becomes O’Brien Media Limited
O’Brien Media acquires the assets of London based SEO specialists Bright Web Solutions.
O’Brien Media is created following the success of the web design division of Christian O’Brien Public Relations
Whether you’re running email campaigns, social ads, or even influencer collaborations, UTM tracking can help you see exactly what’s working—and what isn’t.
Given the popularity of UpdraftPlus among WordPress users, the potential impact of this security flaw was significant. However, thanks to our proactive approach to website management and security, O’Brien Media clients can rest assured that their sites remain safe and secure.
A well-timed rebrand can help inject new energy into your business, capture your ideal customers, and set you apart from the competition.
If you have a website built on Drupal 7 it’s important to stay informed about the latest security news. The Drupal Security Team recently published a Public Service Announcement (PSA) regarding potential vulnerabilities in Drupal 7, which is reaching the end of it’s life.
Over the last twelve months, Google has continued to reshape the digital landscape with updates to its search algorithms, advertising platforms, and analytics tools. Here at O’Brien Media, we’ve been closely monitoring these changes to ensure we keep delivering the best possible results for our clients.
Meta is once again grabbing headlines—this time for its move into AI-driven profiles and bots on Facebook and Instagram.