How to Tackle SEO Content: July 2025 Top Tips from Google

At O’Brien Media, we get it: great content is the key to SEO success. Google’s own John Mueller and Martin Splitt recently shared some awesome tips on creating content that works for both your readers and your business. Here’s how you can use their insights on your site.

Get Your Content Spot On

Content is still the number one ranking factor. Instead of fluffing out your posts to hit a word count, focus on giving clear, helpful answers to what your audience is actually looking for. Well-structured, no-nonsense writing always wins.

Ask Your Audience What They Need

Don’t guess what topics to cover – ask your customers directly:

• How did you find us?
• What info were you looking for?
• Where were you before you landed here?

Their answers show you the exact keywords and pain points to tackle.

Be Realistic with Your Keywords

Pick your battles. Sure, big generic terms are tempting, but they’re also super competitive. Instead, aim for niche phrases like “family-run bookstore in Swindon” where you’ve got a real shot. Check the current search results to see what you can realistically rank for, then write for those terms.

Focus on What Matters Most

At the end of the day, it’s all about hitting your business goals – whether that’s generating leads, driving sales, or boosting brand awareness—rather than just chasing a #1 ranking. If your site is already performing well, you might only need small tweaks. Always align your content efforts with what actually moves the needle.

Need a Hand? We’ve Got You

That’s where we come in. We can help you nail your content strategy—from keyword research and audits through to ongoing content creation. Our SEO plans start at £195/month on three-month rolling contracts, with no setup fee.

Fancy leveling up your content? Drop us a line at [email protected] or give us a call on 01793 239239. Let’s chat about how we can help you shine online.