Why you should care about your About Us page

Learning how to write an About Us page may seem unimportant at first, but it can offer substantial benefits to your site and brand. By sharing details about your origins, mission, and team, an About Us page provides authenticity and humanizes your brand for visitors. This is an important step in building trust with the people who view your site. A trustworthy website encourages visitors to take...
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Infographic: Marketing to Generation Z

Born mid-1990's to current 2000s, Generation Z are digital natives who have never lived a life without the internet. By 2020, they'll have 40% of the purchasing power. Here are a few key points to know about them: Gen Zers take 8 seconds to decide whether content is worth their time and if it benefits them. 60% want to positively impact the future of the world and participate in social activism....
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This list of signs it’s time for a new website will blow your mind

Every business needs an effective website. It is the hub of all of your online marketing activities. Without an effective website, you will never see significant results from any online advertising campaign. This list of signs that it’s time for a new website design will blow your mind. 1. Your website design is not generating revenue, sales or leads Your website is not generating any...
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Does your website homepage make an impact on your visitors?

Everyday, we see websites that are not fulfilling their full potential. An impactful home page can make such a huge difference to your business and could be a key tool in helping you grow your customer base and take your company into the future. Long gone are the days when you just ‘needed to be online’. In fact, it is thought that around 50% of UK businesses still don’t have a website....
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Social media SEO trends heading into 2019

There’s been talk about social media as a ranking factor for a long time. In 2010, Google said social media was a ranking factor (that means if you're on social media, your website will generally show above similar businesses who aren't on social media - at least in 2010). In 2014, the same search engine said that social media probably isn’t a ranking factor. "Probably" being the key word...
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Connect with your clients seamlessly with action links

Websites are built to get visitors to take action. In today’s world, this is not just about getting them to click on links or fill out a form. There are many more actions you can encourage your visitors to do. Here's the top of the list when it comes to generating actions from your visitors: Click-to-Call Call your business with one click, through phone links Add phone links without having to...
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Some of the key benefits of SEO in 2018

Search Engine Optimisation (SEO) is a specialised research-driven process of analysing and editing your web site content in order to increase where the pages on your site rank (appear) for specific search terms in search results pages on sites like Bing and Google. By targeting strategic key phrases that appeal to your target audiences, SEO allows you to be found by national, regional, or local...
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