What is a vector logo, and why do I need one?

As a business owner, you may think that having the most suitable logo to represent your business is crucial. In fact, you are right, but an equally significant factor is to make sure that your logo is saved in the right file format, otherwise all the effort that you put in to make your logo appear pixel-perfect will have been wasted. In this post, I explain what a vector logo is, how they work,...
Read More

In 2022, what should you watch out for in terms of SEO?

Contents Will Be Sorted By Relatedness And Accuracy Relationship between the query and the content: It will no longer be possible for misleading titles with irrelevant content to appear in the search results. Content with reliable and relevant information is increasingly recognized by Google's algorithm. Expect SEO to be more competitive with high-quality content that is helpful to internet users...
Read More

Improving Brand Awareness with Social Media Is Easy in 8 Steps

As consumers, we mention so many brand names when referring to the products they produce. "Cadburys", "Nando's", "BMW", "Tesco", and others are among the examples we could mention. Product eponymization is the process of generalizing a brand's name. As for brand awareness in general, it plays an integral role. Where does brand awareness come from? In other words, it refers to how well a brand can...
Read More

Don’t miss out! Spooky Super Sale on SEO Services and Social Media Marketing

I'll leave the puns for the likes of Argos and Amazon, but, like everyone and their dog (or cat!) we're running a Halloween offer (see, I could have said a spooktacular offer) that's nice and simple. Until midnight on Halloween (31st October 2021) we're offering 10% off on all of our Social Media Marketing and Search Engine Optimisation (SEO) packages. Nice and simple. Just get in touch with...
Read More

New business communication tools announced by Facebook

Facebook has announced some new Messenger-focused updates for developers. This blog post will outline these new tools and how they can help you better interact with customers and improve your business communication. WhatsApp Business API The new WhatsApp Business API will allow customers to receive information about your business directly on WhatsApp. The advantage of this to a business is that...
Read More

The benefits of Email Marketing

Email marketing is one way of the best way to communicate offers and sales to your customers, helping you to grow your business! Here at O’Brien Media, we can help advise and carry out your email marketing for you.This blog post will explain why Email Marketing is so crucial and show you some of the work we have done here at O’Brien Media. Why use Email Marketing? 0 Billion Global email users...
Read More

Why use a web designer (in Swindon) over a DIY web builder

One of the questions we’re regularly asked when engaging in new projects is what makes us different from so-called “website builders” – web-based software that allow you to create your own website yourself.  What sets O’Brien Media apart?  Why spend the extra money (we don’t deny that yes, we may well be more expensive).  The O’Brien Media ethos When O’Brien Media takes on...
Read More
Our top 10 actionable SEO (Search Engine Optimisation) tips

SEO and digital trading optimisation is now more important than ever

You may be surprised to find out that around 73% of online activity is related to searches for local businesses. If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2019, local...
Read More
take-a-look-at-our-new-digital-marketing-portfolio-booklet.png

Take a look at the late-2019 edition of our Digital Marketing Portfolio

It's been a busy year so far for our web design and development team, with projects ranging from simple small business brochure websites to bespoke e-commerce websites. We're big fans of printed materials to complement digital marketing methods so we've put together a booklet showing some of the great projects we've been working on - you can download a digital copy or if you like something more...
Read More

How do I switch from Wix, Squarespace or a website builder to WordPress?

The short answer is, if you've outgrown the features or functionality of your current website builder services, such as Wix.com or Squarespace (or any number of services provided by website hosting companies) then you're going to need help making the move. Move from Wix.com or switch from Squarespace We've helped businesses of all sizes move from Wix.com, switch from Squarespace, and a whole host...
Read More