New business communication tools announced by Facebook

Facebook has announced some new Messenger-focused updates for developers. This blog post will outline these new tools and how they can help you better interact with customers and improve your business communication. WhatsApp Business API The new WhatsApp Business API will allow customers to receive information about your business directly on WhatsApp. The advantage of this to a business is that...
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The benefits of Email Marketing

Email marketing is one way of the best way to communicate offers and sales to your customers, helping you to grow your business! Here at O’Brien Media, we can help advise and carry out your email marketing for you.This blog post will explain why Email Marketing is so crucial and show you some of the work we have done here at O’Brien Media. Why use Email Marketing? 0 Billion Global email users...
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Why use a web designer (in Swindon) over a DIY web builder

One of the questions we’re regularly asked when engaging in new projects is what makes us different from so-called “website builders” – web-based software that allow you to create your own website yourself.  What sets O’Brien Media apart?  Why spend the extra money (we don’t deny that yes, we may well be more expensive).  The O’Brien Media ethos When O’Brien Media takes on...
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Our top 10 actionable SEO (Search Engine Optimisation) tips

SEO and digital trading optimisation is now more important than ever

You may be surprised to find out that around 73% of online activity is related to searches for local businesses. If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2019, local...
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Take a look at the late-2019 edition of our Digital Marketing Portfolio

It's been a busy year so far for our web design and development team, with projects ranging from simple small business brochure websites to bespoke e-commerce websites. We're big fans of printed materials to complement digital marketing methods so we've put together a booklet showing some of the great projects we've been working on - you can download a digital copy or if you like something more...
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How do I switch from Wix, Squarespace or a website builder to WordPress?

The short answer is, if you've outgrown the features or functionality of your current website builder services, such as Wix.com or Squarespace (or any number of services provided by website hosting companies) then you're going to need help making the move. Move from Wix.com or switch from Squarespace We've helped businesses of all sizes move from Wix.com, switch from Squarespace, and a whole host...
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New mobile-first website designed for Fixed Locally PC & Laptop Repair

Having designed the previous brochure-style website for Fixed Locally owner Steve the continued growth of the business meant that the site outgrew its humble beginnings. The new website featured a design refresh plus the addition of new features and some content changes to give the site an SEO boost. Find out more in the Fixed Locally case study. Visit Fixed Locally
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Searches starting “should I …” have grown over 65% in the past two years

Customers are researching early and often Today, people look to their phones for almost everything—from booking a restaurant to browsing for a new jacket, to learning about their digital banking options. They are looking for ideas and advice, researching every decision they make—no matter how small. For example, Google have found that mobile searches with the qualifier "should I ..." have...
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Mobile searches with the qualifier “for me” have grown over 60%

The fact is, people now want, and expect, information and advice relevant to their needs. People have realized that by being more specific in how they search, they can more quickly get to the information they’re looking for. A specialized pair of running shoes is one example. Shampoo for a certain type of hair is another. In fact, mobile searches for “shampoo for ____” are up 130% over the...
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New website launched for SP1 Bookkeeping in Salisbury

We were approached by Tony at SP1 Bookkeeping to give his website a professional touch. Tony had put together a basic homepage for his website but wanted guidance on the best way to mix promoting his bookkeeping business with making sure that his website was easy to use and on the money (pun intended) from a technical perspective. We used WordPress and Elementor Pro to put together an easy to...
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