WhatsApp to Launch Customer-Business Chat Feature

Businesses can now communicate directly with their customers using WhatsApp's new service. Meta has launched more shopping-focused features on the messaging system, among other platforms. This cloud-based software permits apps to communicate between each other, which will make WhatsApp more accessible to businesses and free for smaller firms. Meta's chief executive, Mark Zuckerberg, said the new...
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Content Marketing for the Entire Digital Customer Journey

Did you know that content marketing is a critical piece of the customer journey? It's true! In fact, customers rely on content throughout their entire journey, from the initial idea phase to post-purchase use of the product. That's why it's so important to make sure that your content is available at every digital touchpoint. We'll discuss this in more detail below. What makes content commerce so...
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Dovetale gets acquired by Shopify

The leading ecommerce platform Shopify has acquired Dovetale, an influencer marketing company based in New York. The acquisition is part of Shopify's move into influencer marketing. In Europe, one of the biggest growth markets for this software platform, creator marketing is on the rise. With Dovetale, companies can manage their influencer marketing campaigns. Business and social media...
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eCommerce Website & Marketing Trends in 2022

25% of brick-and-mortar stores have launched ecommerce sites since the pandemic started, and it's predicted that 95% of all purchases will be done online by 2040.  What's the bottom line? Businesses that want to stay afloat have to keep up with ecommerce trends and technology. Wanna know what's hot now? Discover the ecommerce website and marketing trends to align with this year. The 2022 Trends...
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Why eCommerce Stores Should Send Text Messages

One of the most effective ways to reach customers is by text message. Sending out an ecommerce SMS campaign can engage users, drive sales, and answer customer questions. Sending out an ecommerce SMS campaign can engage users, drive sales, and answer customer questions. Ecommerce SMS campaigns have the potential to increase engagement, drive sales, and answer customer questions. They are among the...
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Trends in eCommerce to Watch – Direct to Consumer (D2C)

There is a statistic you probably have heard: the pandemic accelerated the shift to ecommerce by five years. While the transition is underway, it is difficult to imagine a smooth shakeout that has gone smoothly. The stock of Shopify, the company at the forefront of the ecommerce bust, has seen a 60% decline from recent highs due to a combination of technological (Facebook's faltering ad business)...
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[email protected] Podcast with Richard Hill featuring Dylan Fernandez

This eCommerce podcast is raw, honest and damn right insightful, as Richard at eComOne chats to some of the leading minds in eCommerce (including our Dylan 😉) Take a listen to Ep 96 - Dylan Fernandez: Overcoming the Biggest Technical Challenges in Your eCommerce Store We have become trusted partners with eComOne since Dylan encountered them at a BigCommerce event a few months ago. In this...
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Wholesale is a great way to sell your e-Commerce products!

Most entrepreneurs underestimate the benefits that a wholesale channel can bring to their eCommerce business or that brick and mortar wholesale businesses are better suited to implement wholesale pricing. However, any eCommerce business, big or small, can sell wholesale to both consumers and retailers. As opposed than selling only at retail price, the standard price at which a consumer will...
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BNPL refunding late fees

After the watchdog identified potentially unclear terms and conditions, some buy now, pay later customers could get refunded. Customers who were charged late payment fees by Clearpay, Laybuy, and Openpay will receive a refund voluntarily in specific circumstances. The Financial Conduct Authority (FCA) asked firms offering buy now, pay later to be more clear with their terms. As a result of some...
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‘Buy now, Pay later’ is not without its downside!

Credit card debt is the biggest fear of one third of millennials (more than death or going to war). You are not wrong if you think that sounds like a business opportunity. The fear of financial ruin has helped fuel the growth of "buy now, pay later" (BNPL) services, with 75% of users in the US belonging to the millennial generation or Gen Z. Ironic, isn't it? Affirm, Afterpay, and Klarna use...
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