Ecommerce Conversions Boosted with Buy Now, Pay Later

Your product pages are conversion-optimized, and your checkout process is easy. Yet, your e-commerce conversion rate hovers around 2% to 3% — and that's considered a good one. Are you wondering why you aren't getting more conversions from your visitors? It is not so much the products, the brand, or the website design that is giving shoppers pause. Instead, it is your pricing that is giving them...
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Growing fashion & lifestyle brands’ revenue with D2C

Let's talk about the key considerations for brands looking to sell direct to consumers, and the benefits of a platform approach. We'll discuss; Key retail channels, and seller requirements Learn how marketplaces help a company go fast and scale Platform management technology can help companies scale Platform strategy can make international markets easier to enter (particularly in Europe) and...
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New requirement for WooCommerce 6.5: PHP 7.2+

It’s been a while since WooCommerce bumped the minimum PHP version of WooCommerce to 7.0, and the WooCommerce team believes that now is about time for a new bump. Starting with version 6.5, scheduled for release in May 2022, WooCommerce will require PHP 7.2 or newer to work. Why this change? The PHP ecosystem is evolving rapidly. At the time of writing this, the only actively maintained...
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What is an Address Verification System (AVS)?

Definition: An address verification service is a system that checks to ensure the customer's entered address is registered with major shipping carriers. Ecommerce stores can use this verification process to reduce the number of checkout errors, increasing conversion rates in the process. AVS helps streamline the checkout process Address verification is important — after all, if the product...
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Predictions for eCommerce Marketing Trends in 2022

To help you plan ahead, we have outlined some eCommerce marketing trends for 2022. In no time, you will be on top of your game and planning for a successful year. eCommerce marketing trends in 2022 include: Loyalty to Customers There is a growing trend of customer loyalty, with consumers more willing to switch brands than ever. In addition to the opt-out era and shoppers’ growing concern over...
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2021’s Most Popular Christmas Plugins

You can engage customers and get them in the mood to buy by making your WordPress website look seasonal. It is difficult for owners to achieve this without having to undergo a major website overhaul, such as a theme change, that will need to be reversed come January. Use a plugin - or even a few of them - for the quick and easy solution, as with so many WordPress-related needs. We've picked out...
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The various types and history of eCommerce

In order to fully understand ecommerce, let's look at its history. In general, businesses can be classified into six main types of ecommerce: B2C. B2B. C2C. C2B. B2A. C2A. Now let's take a closer look at each type of electronic commerce. 1. Business-to-Consumer (B2C). In B2C ecommerce, a business conducts transactions with a consumer. In the context of ecommerce, B2C is one of the most popular...
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Amazon set to ban Visa credit cards in the UK from January 2022

Amazon today said it would stop taking card payments from Visa credit cards issued in the UK, citing the high cost imposed by the card company. An email to customers said: “Starting 19 January 2022, we will unfortunately no longer accept Visa credit cards issued in the UK "due to the high fees Visa charges for processing credit card transactions." Customers were advised to update their...
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We are attending the The Business Show at ExCel London

We are extremely excited to announce that we’ll be exhibiting at The Business Show, on 24th & 25th November 2021, at the ExCeL London; it’s free to attend and we’d really love to see you there! Getting Britain back to business, the 43rd edition of The Business Show is the largest business event for SMEs and start-ups to discover the secrets of success, and we’re excited to be...
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The UK subscription box market is set to be worth £1.8 billion by 2025

The UK Subscription Box Market report from Royal Mail is now out and reveals that consumers in London, West Midlands and Northern Ireland are most likely to be signed up to subscription services. You can download the full UK Subscription Box Market report from the Royal Mail website, but more importantly don’t forget that many marketplaces (including Amazon, Notonthehightstreet, Yumbles etc)...
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