Did you know that 90% of UK shoppers use Amazon? Three top marketplace trends for 2020

Recent research discovered that 90% of UK shoppers use Amazon with over 40% accessing its Prime subscription service. On top of this staggering stat, one-fifth of Amazon shoppers use the service once a week. Yet the dominance of marketplace shopping extends far beyond Amazon. Last year, $1.66 trillion was spent globally on the top 100 online marketplaces. But it’s not just sales volume...
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New EU Directive on consumer rights

The European Council has adopted a new Directive designed to enhance consumer protection, with the focus on the internet and online transactions. Highlights include: enhanced harmonisation and streamlining of some of the criteria used to determine the level of penalties for infringements of EU consumer law; a right to individual remedies for consumers when they are harmed by unfair commercial...
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What is a landing page and why you should be using them on your website

In today's digital day and age, search engines are a great tool for boosting your e-commerce website's online visibility and brand reputation. Online visibility also helps improve click-through rates, which are equally key for securing high conversion metrics for your business. Landing pages are often the first impression customers get when they visit your website, so there can't be much room for...
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Strong Customer Authentication (SCA) Update (13-Sept-2019)

You may have heard about Strong Customer Authentication (SCA), a new requirement under European payment law that, in part, aims to make online and mobile payments more secure. It does so by asking customers to provide additional information to complete their transactions. While SCA will come into effect on 14 September 2019, the UK’s Financial Conduct Authority (FCA) recently announced it will...
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Wishlists let customers tell you what they want to buy from your store

Wishlists are one of the few instances in eCommerce websites when customers tell you exactly what they want — but don't yet have — from your online store. This demonstrated interest presents a highly-valuable opportunity to make a sale and fulfill a customer need, but it is often underutilised as a marketing tool. Here are our top 5 ways to turn customer wishlists into sales and increase...
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