As a business owner, you may think that having the most suitable logo to represent your business is crucial. In fact, you are right, but an equally significant factor is to make sure that your logo is saved in the right file format, otherwise all the effort that you put in to make your logo appear pixel-perfect will have been wasted.

In this post, I explain what a vector logo is, how they work, and why you should have your logo in a vector format.

Let’s begin.

Typically, vector graphics are created using software like Adobe Illustrator. By connecting points with straight lines and curves based on mathematical equations (vectors), the graphics are created. In a vector file, the graphic can be scaled up to the size of an entire building without losing quality or becoming pixelated.
Vector graphics can be found in three different types of files. The three types are AI, EPS and SVG.
  • AI: The most common format you’ll see is an Adobe Illustrator file, which is a modified EPS file.
  • SVG: Widely overlooked by designers in the past, Scalable Vector Graphics are now becoming ubiquitous as browsers support any screen resolution.
  • EPS: Encapsulated PostScript is the most popular format for vector graphics and is supported by most vector graphics software, making it a standard.

Among the advantages of vector graphics are:

When you create your artwork as a vector, you can increase or decrease the size as much as you need without losing quality. In order to produce a graphic that is the size of a postage stamp and the same size as a billboard, you would need a vector.
Easy to use: You can export many file types from vector software, such as EPS, SVGs, and PDFs. Additionally, PNGs, JPEGs, GIFs, PDFs and many more raster formats can be exported. If several designers are involved in a project at various stages, vector files are easy to edit.
Raster files are extremely small in size: Raster files contain so much information about each pixel and its placement that the file size will be quite large. Since vector files do not need this type of information, the size of the files is significantly smaller.

Where do we go from here?

You’ll now understand the advantages of having your logo as a vector file when your designer mentions a vector logo. Would you like a professional, memorable logo that sets you apart from your competitors?
Browse our website to see examples of what our designers have created and learn about the services we offer.

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