A Guide to Getting Google My Business Right
It is estimated that over 95% of people learn more about local businesses online than any other method?
When local consumers are searching for services in your area, you want to make sure your business appears.
A Google My Business listing is beneficial to businesses of any size. With it, you can manage your online presence and attract clients when they’re nearby your business.
A Google My Business account also lets you upload photographs of your products and services, update your business information (name, location, hours, etc. ), and reply to reviews. These features will help you gain more exposure and engagement over time.
Despite the 167 billion searches performed on Google each month, a study showed that business profiles average only 1,260 views during that same period (that’s 0.00000075%). What’s worse, only 59 actions are taken from those 1,260 views. Barely 5%.
There’s nothing wrong with Google My Business; it’s just that not enough businesses use it. That’s why we wrote this guide. We’re going to share some optimization tips here:
Make a business profile
Fill out everything in Google My Business
Make sure everything is correct
Choose your primary and secondary categories
Check the boxes that apply
Then write a complete “from the business” description
Publish Google posts weekly
Upload new photos on a weekly basis
Respond to questions
Receive and respond to reviews
List your products and/or services
Organize your messaging
Stay on top of your business profile
By optimizing your Business Profile, you can turn it into the best free customer acquisition tool you didn’t know you had. So, let’s start.
As with any SEO strategy, a critical component of Google My Business is ensuring you have as much detailed information about your business available as possible, whether it is in your Business Profile or the sources Google uses to populate it-your website, review site profiles, and social media accounts. There is no way for us to know every ranking factor, but we do know their ultimate goal: to direct users to businesses with detailed, trusted information that meets their needs. Use your Google My Business dashboard to create your Business Profile that represents your company as accurately and thoroughly as possible, then keep it updated, and you will reap the rewards.
We can assist you if you are having difficulty managing Google My Business or juggling multiple profiles.
Our ability to manage dozens, hundreds, or even thousands of locations across all major industries from sole proprietorships to Fortune 50 companies means that we can take a lot of pressure off your plate.
Take advantage of our Google My Business management & SEO service today. Contact Team OBM on 01793 239239