Brand reputation and growth are significantly impacted by social media. Back in the day, social media platforms were just social platforms. The social media landscape, however, has become more business-centric since the beginning.

Different features are available on social networks that can boost your game. Many business owners, however, have biased views about how Twitter, Facebook, Instagram, and other social media platforms work.

It’s the Internet – everything can spread like an epidemic, as well as myths and misconceptions. You should avoid those myths that could potentially ruin your business if you want a successful social media strategy. Therefore, in this blog, we will debunk the most common social media myths.

Myth 1: My customers aren’t using social media
People commonly believe this social media myth. It is impossible to not be able to locate your customers through social media. More than 3.5 billion people worldwide use social media platforms. Do you complain they don’t belong to your target audience? To be honest, it’s a big understatement.

The main challenge is finding them. If you need help learning what social media can do for your business, get in touch with us, and we’ll figure it out for you.

Myth 2: We don’t have any content to post
Businesses always have a story to tell or something to communicate. Try researching your competitors and getting inspired by their content if you can’t decide what content to produce. You will never stop posting social media content as soon as you learn what your audience likes.

Contact us if you need help deciding what to post on your social media pages for your business.

OBM Social Media Marketing
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Myth 3: The young generation needs influencer marketing.
Influencer marketing has become cliché at the moment. Despite still being able to admire influencer content, Gen Z doesn’t usually purchase this type of promotion.

Myth 4: Our friends and relatives can help us become more engaged
One of the easiest steps to take is this. It is not recommended to do this. Eventually, engagement rates will decrease if the same people like and engage with your posts.

You need people from different geographical regions and using different types of phones to like, comment, share, retweet, etc., your posts. Through this variety of engagement, you can be seen by more people in the future.

Myth 5: Every post needs a hashtag
Be careful not to appear robotic in your posts. Your reputation and visibility on social media could be damaged if you use hashtags for every post. The purpose of hashtags is to make it easier for users to navigate and find posts they’re looking for.

Myth 6: Don’t post on weekends
Most businesses don’t post on weekends since they believe their customers aren’t surfing the web on a weekend. However: On social media, assumptions rarely work. You need to test to get accurate results. There are some things that cannot be written on the internet since they change for every business. Among them is this. Find out when your audience is active.

There you have it. Now you’re free from several myths that had the potential to ruin your social media presence.

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