Receiving a healthy influx of direct messages on Instagram is a great indication that your audience is engaged with your brand and the content that you’re posting.

But it can also be pretty stressful — especially if you’re managing everything from the Instagram mobile app (it’s just a little limiting to do everything from the app!).

As such, the new feature should be *very* useful for businesses, influencers, and anyone else who sends and receives a lot of DMs.

We’re sure business users are going to love the ability to manage their DMs from the web!

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