The world of marketing is always evolving, but one trend is becoming increasingly clear: consumers want brands they can connect with on a personal level. In today’s marketplace, relatability is taking centre stage as one of the most important factors for businesses looking to build strong relationships with their customers. Gone are the days when consumers were solely drawn to businesses that...

Black Friday and Cyber Monday – two of the biggest shopping days of the year – have become synonymous with slashed prices, frenzied shopping, and big-box retailers dominating headlines. But in recent years, a growing number of small businesses have begun to step back from these mega sales events, refusing to participate or even openly rebelling against the trend. If you're a small business...

The internet is evolving rapidly, and Ofcom’s Online Nation 2024 report is here to show us how. This comprehensive study reveals trends in search behaviour, social media use, and the online habits of UK adults. Whether you're a small business owner or a digital enthusiast, understanding these trends is essential for staying ahead. This blog will break down the key takeaways, offer actionable...

The recent Budget announcement marked a pivotal moment—an early move by the new Government to outline their vision for progress. But how does it stand up for small businesses? It’s fair to say that the outcome could have been worse for small business owners and SME leaders, but it certainly could have been more supportive too. The Chancellor's address did include some encouraging points, and...