Chris Grant (he/him) April 24, 2026 A 6 minute read

12 Things Claude AI Can Do Right Now, and What It Means for Your Business

Artificial intelligence is moving quickly, and tools like Claude are a big part of that shift. We have even documented Our Approach to AI at O’Brien Media (otherise know as our AI Usage Policy) to remain transparent in how we use AI.

We are no longer just talking about chatbots that can answer questions. Modern AI tools can help write content, analyse data, create spreadsheets, support research, generate code, build presentations, connect to business tools, and even help automate repeatable tasks.

That does not mean every business should rush to hand everything over to AI. It does mean there are now practical ways for small businesses to work faster, explore ideas more easily, and reduce some of the admin that slows teams down.

Here are 12 things Claude can do right now, and what they could mean for your business.

1. Build websites without coding, with a few caveats

Let’s get this one out of the way first… While we don’t use AI as part of our website development process, unless we are specifically asked to by a customer, AI tools like Claude are brilliant for getting ideas off the ground quickly. You can describe a website in plain English and get a working prototype in minutes, which is fantastic for exploring layouts, testing concepts, or validating a new business idea.

Where it really shines is early-stage thinking: wireframes, rough page structures, content ideas, and those “what if we tried this?” moments.

But once you move beyond that initial spark, things can get more complicated. Tweaking layouts, refining user journeys, improving accessibility, optimising for search engines, making the site secure, and getting everything exactly how you want it still needs human expertise.

That is where a human designer comes in.

Yes, we would say that. We are a web design agency. But also… we are right 😉

AI is great at generating something quickly. Humans are great at refining it into something that actually works for your customers, your brand, and your long-term goals.

There is also an important security point. A recent Business Insider report highlighted a security issue with the AI coding platform Lovable, where users were reportedly able to access private project data. Separate coverage from TechRadar also reported on research suggesting that a significant amount of AI-generated code can contain security flaws.

👉 What this means for your business: AI can help you move faster, but anything customer-facing, handling data, or forming part of your core business should be reviewed by an experienced developer or web team.

Think of AI as your sketchpad, not your finished product.

2. Let Claude use your computer

One of the most interesting developments in AI is the rise of agent-style tools. Instead of only responding with text, AI can increasingly interact with software, browse pages, click buttons, and complete tasks on your behalf.

This could include gathering information, moving data between systems, checking websites, or helping with repetitive admin.

👉 What this means for your business: Some repetitive tasks may become much easier to automate, especially where a person currently has to follow the same steps again and again.

However, access to systems should always be controlled carefully, with clear permissions and human oversight.

3. Create skills with commands

Claude can be used to create repeatable workflows. That means you can define a process once and reuse it again later.

For example, you might create a workflow for writing LinkedIn posts, drafting blog outlines, preparing client briefs, summarising meetings, or generating reports.

👉 What this means for your business: AI becomes more useful when it follows your preferred processes, helping keep outputs consistent across your team.

4. Generate slides with research

AI tools can now help with presentation creation, from researching a subject to structuring the content and building a clear outline for slides.

This is useful for internal reports, pitch decks, training material, and planning documents.

👉 What this means for your business: You can get from a blank page to a solid first draft much faster, while still applying your own polish and expertise at the final stage.

5. Automate scheduled tasks

AI can run recurring tasks such as weekly summaries, competitor monitoring, content planning, or reporting.

These are often tasks that are important but easy to delay when things get busy.

👉 What this means for your business: AI can help keep routine processes running in the background, freeing up time for more valuable work.

6. Create Excel files from prompts

Claude and similar AI tools are particularly strong when working with structured data. You can describe what you need in plain English and get a ready-to-use spreadsheet in seconds.

For example, you might ask for:

  • A monthly cashflow forecast
  • A pricing comparison sheet
  • A content calendar
  • A customer database structure
  • A KPI dashboard

Instead of starting from scratch, AI can generate headings, formulas, and layouts instantly.

It can also:

  • Explain formulas in plain English
  • Clean and organise messy data
  • Highlight trends or anomalies
  • Turn raw data into something more useful

👉 What this means for your business: AI is excellent for creating a first draft quickly, but anything financial or business-critical should always be checked carefully before use.

7. Connect to your tools

AI becomes far more powerful when it connects to your existing systems, such as email, documents, cloud storage, or project tools.

👉 What this means for your business: AI can become part of your workflow rather than a separate tool, but access should always be managed securely.

8. Use AI as a digital coworker

AI can act like a digital assistant for specific tasks. It can read documents, summarise information, draft reports, and help structure ideas.

👉 What this means for your business: You can reduce time spent on admin and early-stage work, while keeping humans in control of final decisions.

9. Run projects with memory

AI tools can now remember context across conversations, making them more useful for ongoing work.

👉 What this means for your business: Less repetition, more continuity, and better support for long-term projects.

10. Install plugins for your role

AI tools are becoming more specialised, with plugins and integrations tailored to different roles such as marketing, sales, or operations.

👉 What this means for your business: AI can be adapted to specific tasks, making it more practical and relevant.

11. Let AI prompt you

Instead of needing perfect prompts, AI can now guide you by asking the right questions first.

👉 What this means for your business: AI becomes easier to use for everyone, not just technical users.

12. Design documents, prototypes, and ideas

AI can generate concepts for landing pages, pitch decks, reports, and even early-stage app or website designs.

This is especially useful at the idea stage, where you want to explore different directions quickly.

However, there is a clear difference between a concept and a finished design.

  • AI designs can lack brand consistency
  • User experience is not always fully considered
  • Accessibility and performance may be overlooked
  • Outputs can feel generic

👉 What this means for your business: AI is great for exploring ideas and speeding up early work, but final designs should always be refined by an experienced designer.

So, should your business be using AI?

In many cases, yes — but with the right expectations.

AI is excellent for speeding up drafts, research, ideas, and workflows. But it is not a replacement for strategy, experience, or human understanding.

The O’Brien Media view

At O’Brien Media, we see AI as a tool to enhance good work, not replace it.

  • It helps businesses move faster
  • It improves efficiency
  • It supports better decision-making

But the best results come from combining AI with human expertise.

Final thoughts

The capabilities in this infographic are impressive, and many of them are already useful for small businesses.

The opportunity is not simply to use AI, but to use it thoughtfully and safely.

If you are curious about how AI could fit into your website, marketing, or digital strategy, O’Brien Media can help you explore the possibilities while keeping everything practical, secure, and focused on your business goals, just get in touch to find out more!