Chris Grant (he/him) February 26, 2025 A 4 minute read

New in WooCommerce 9.7: Features Every Small Business Should Know

WooCommerce has launched version 9.7, bringing a host of new features designed to enhance the online shopping experience while making store management easier for small business owners.

This update focuses on improving shipping displays, boosting site performance, and refining user interactions, ensuring that small businesses can provide a seamless and engaging experience for their customers with an upgrade to the latest version of WooCommerce.

Smarter Shipping Displays for Better Customer Experience

One of the most notable features in WooCommerce 9.7 is the smarter shipping display. Understanding the importance of transparency and customer satisfaction during checkout, WooCommerce now allows merchants to:

  • Add Custom Descriptions: Store owners can provide detailed descriptions for each shipping method, ensuring that customers fully understand their options.
  • Estimated Delivery Times: This feature enables merchants to display estimated delivery dates, offering a more transparent shopping experience.
  • Improved Shipping Choices: With more detailed information, customers can make informed decisions about their preferred shipping method, which can help increase conversion rates and reduce cart abandonment.

These enhancements are particularly beneficial for small businesses looking to compete with larger e-commerce platforms by providing a professional and reliable checkout experience.

Faster Performance with a Re-Engineered Block Editor

Performance is key to running a successful online store, and WooCommerce 9.7 delivers significant improvements in this area:

  • Optimised Block Editor System: The block editor has been re-engineered for faster loading times, making it easier and quicker for store owners to create and edit product pages.
  • Reduced Page Load Times: These enhancements contribute to a more responsive backend experience, allowing merchants to manage their inventory and update product details efficiently.
  • Enhanced Stability: The improved infrastructure reduces the likelihood of crashes or slowdowns, ensuring a more reliable workflow.

For small business owners who manage their own sites, these performance upgrades save time and reduce frustration, allowing them to focus more on growing their business.

New Stepper for Add to Cart Block

WooCommerce 9.7 also introduces a more intuitive quantity selection tool:

  • Stepper for Quantity Selection: The new stepper allows customers to easily adjust product quantities using a plus/minus button interface, streamlining the purchase journey.
  • Consistent Design Language: The stepper is designed to blend seamlessly with WooCommerce’s modern design language, maintaining a cohesive shopping experience.
  • Enhanced User Experience: This seemingly small feature reduces friction during the checkout process, making it easier for customers to purchase multiple quantities without confusion.

By enhancing the Add to Cart functionality, WooCommerce ensures a more user-friendly shopping experience, which can lead to increased sales and higher customer satisfaction.

Seamless Compatibility and Improved Developer Tools

WooCommerce 9.7 ensures seamless integration and compatibility with existing themes and extensions:

  • Backward Compatibility: The update maintains compatibility with popular themes and plugins, reducing the risk of conflicts during upgrades.
  • Developer Tools and APIs: Enhanced developer tools make it easier to create custom solutions, giving small businesses the flexibility to tailor their online stores to their unique needs.
  • Documentation and Support: Comprehensive documentation and support resources are available, helping developers and merchants get the most out of the new features.

These enhancements make WooCommerce 9.7 a powerful tool for small businesses looking to scale and customise their online presence.

Why WooCommerce 9.7 is a Game-Changer for Small Businesses

The latest update is designed with small business owners in mind, offering:

  • Enhanced User Experience: By refining the shopping and checkout process, WooCommerce helps merchants provide a professional, reliable, and enjoyable experience for their customers.
  • Time and Cost Efficiency: Faster performance and improved editing tools save time, allowing business owners to focus on strategic growth rather than technical maintenance.
  • Competitive Edge: Advanced features like smarter shipping displays and the stepper for quantity selection allow small businesses to compete with larger e-commerce platforms by offering similar or even superior user experiences.

With these updates, WooCommerce continues to solidify its position as a leading choice for small businesses looking to succeed in the competitive e-commerce landscape.

Ready to Upgrade?

If you’re a small business owner using WooCommerce, upgrading to version 9.7 is a smart move to enhance your store’s performance, improve the shopping experience, and maintain a competitive edge. The new features not only make site management more efficient but also provide your customers with the transparency and usability they expect from a modern online store. We can take care of the process from end to end for you.

For more detailed insights and technical notes about this release, visit the WooCommerce Developer Blog.