Google Rolls Out November 2024 Core Algorithm Update: What You Need to Know

On 12th November 2024, Google began rolling out its latest core algorithm update, aiming to improve the relevance and quality of search results. As with previous updates, this change brings significant implications for website owners, marketers, and content creators.

In this post we break down what this update involves and how businesses, including those working with O’Brien Media, can adjust to maintain or improve search rankings.

Understanding Google’s Core Algorithm Updates

Google’s core updates are broad changes to its search algorithms. Unlike updates focused on specific aspects such as site speed or mobile usability, core updates refine how Google evaluates and ranks content across various sectors.

These updates are part of Google’s ongoing commitment to delivering high-quality, relevant search results that reflect users’ intent.

For businesses relying on search visibility, understanding core updates is essential, as they can influence website rankings and cause fluctuations in visibility and traffic. At O’Brien Media, we assist our clients in navigating these changes to help them achieve steady, high-quality traffic.

How This Update May Affect Your Website

The November 2024 core update might lead to changes in your website’s traffic and search rankings. These adjustments reflect Google’s goal of delivering the most helpful information possible. If your rankings decrease, it doesn’t necessarily indicate an issue with your site; rather, it may be due to Google’s evolving assessment of content relevance.

For businesses, including our clients at O’Brien Media, these updates are reminders to consistently focus on high-quality content, excellent user experience, and up-to-date SEO practices.

Recommended Actions for Website Owners

1. Evaluate Content Quality: As Google consistently emphasises, creating high-quality, user-focused content is vital. Content that genuinely serves users’ needs is more likely to perform well even during core updates. See Google’s guidance on content quality for more insights.
2. Review Google’s Core Update Advice: Google provides detailed recommendations on optimising for core updates. Visit Google’s core update guidance to understand the factors Google prioritises and where improvements might be made.
3. Monitor Your Website’s Performance: Regularly track your site’s performance through tools like Google Search Console to spot any notable changes in traffic. If you observe fluctuations, consider these insights as opportunities to refine and enhance your content.
4. Seek Professional SEO Support: At O’Brien Media, we specialise in helping businesses boost their search visibility through SEO services tailored to industry best practices. Working with SEO professionals allows you to make informed updates that align with Google’s evolving standards.
5. Remain Patient: Recovery from core update impacts can take time. Sticking to best practices in content quality and user experience is often the most effective approach for long-term stability in search rankings.

Staying Proactive in an Ever-Changing Landscape

With every update, Google fine-tunes its ability to deliver high-quality, user-centric search results. By remaining proactive on content quality, user experience, and technical SEO, businesses can align with Google’s updates and maintain a strong presence in search results.

If you’re concerned about how this update might affect your site’s visibility, or if you’re interested in improving your online presence, get in touch with the team at O’Brien Media. We offer expert SEO services and digital support to help your business succeed online.

For more details on Google’s latest algorithm changes, read Google’s official announcement.