There’s been talk about social media as a ranking factor for a long time. In 2010, Google said social media was a ranking factor (that means if
Voice search isn’t going to go away. In fact, it’s expected to increase in popularity. According to predictions by ComScore, 50% of all searches by 2020 will be voice. Optimising your website for voice search won’t be easy, as the keywords you use will be different to the ones you use now.
If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2018, local competition has been heating up fiercely. So, if you are on the lookout for a way to target the customers of your area, you should start focusing on your local search rankings.
Google have confirmed that the “Speed Update,” as they’re calling it, is now a ranking factor for mobile searches: People want to be able to find
While Google has recently been showing search result snippets featuring long meta descriptions (around 320 characters) over the past few months, Google have once again changed the rules and snippets are now back to their old length (between 150 and 170 characters).
Search Engine Optimisation (SEO) is a specialised research-driven process of analysing and editing your web site content in order to increase where the pages on
It’s 2018, and SEO (search engine optimisation) should be a key elements of your digital marketing strategy. So, what does it take to rank high in the search engines? . Here are three common SEO myths that have been proven wrong, along with some real-life examples to debunk.
Like many people you may be a regular Google search user. Over time you may have noticed a strange phenomenon: Google search results vary, even on the same device, using the same browser and using the same keyword phrase or search term.
Users who are not well-versed in Google’s mysterious and ever-changing search algorithm may attribute this to simple error. However, these changes are actually quite intentional. While occasionally inconvenient for users, these search results variations can prove much more problematic for businesses and marketers.
Social signals are the likes, shares, votes, pins, or views people place on Facebook, Twitter, LinkedIn or other social media sites that filter out to the various search engines.
A search engine's primary aim is to provide high-quality, relevant content to searchers. Search engines, such as Google, judge quality in large part by how frequently a URL is seen throughout the internet, and as more web communication has moved to social media, Google and other search providers have integrated social signals as a ranking signal.
In this article I'll cover my top 10 actionable tips to help small businesses and organisations improve on their SEO efforts in 2017. So continue reading and find out how to give your website an SEO boost!
