The O’Brien Media Insider is your behind-the-scenes look at all things digital, creative, and business-focused. From web design trends and SEO tips to small business insights and local Swindon highlights, our blog covers a bit of everything – just like we do at O’Brien Media.
Google Search Console now provides dedicated reports for AI Overviews and AI Mode, but the figures have limitations. Here is what small business owners should know before drawing conclusions from AI search impressions and positions.
Search engines, including Google and Bing, are trying to return useful results to people looking for a business they can trust. A website that is clear, honest and genuinely helpful gives them far better signals than one padded out with pages nobody would choose to read.
On 8th September 1966, television viewers in the United States first boarded the USS Enterprise. Sixty years later, Star Trek remains one of the most recognisable and enduring ideas in popular culture.
We have all seen CAPTCHA checks online. Usually, they ask you to tick a box, identify a few traffic lights or complete a quick puzzle before continuing to a website. A newer scam takes advantage of that familiarity.
A useful, credible website gives you the best chance of doing that, whether somebody finds you through Google, ChatGPT, a recommendation or a good old-fashioned search for your business name.
Google’s latest spam update appears to have hit websites using mass-produced, search-focused AI content. Find out why AI itself is not the problem, what Google is looking for instead, and how to keep your small business website focused on useful, people-first content.
