Over the last twelve months, Google has continued to reshape the digital landscape with updates to its search algorithms, advertising platforms, and analytics tools. Here at O’Brien Media, we’ve been closely monitoring these changes to ensure we keep delivering the best possible results for our clients.
Meta is once again grabbing headlines—this time for its move into AI-driven profiles and bots on Facebook and Instagram.
In a recent update, Google has warned website owners about the importance of correct JavaScript (JS) implementation. Although similar cautions have appeared before, this carries renewed urgency in an age where artificial intelligence (AI) plays a growing role in search.
As 2024 draws to a close, we’re taking a moment to reflect on everything we’ve shared on the O’Brien Media blog this year.
Google has been busy wrapping up the year with some major algorithm updates, and the search engine giant has officially released the results of its December 2024 changes.
The world of marketing is always evolving, but one trend is becoming increasingly clear: consumers want brands they can connect with on a personal level.
While websites are fantastic for giving a comprehensive view of your business, landing pages have a unique role to play. They’re designed to focus on one goal, whether that’s capturing leads, promoting a special offer, or encouraging users to take a specific action.
As we approach 2025, Google is once again tightening the reins on spammy practices with its latest Spam Update—the final one of 2024.
