Welcome to the O’Brien Media Insider – Your Go-To for Digital Insights and Business Know-How
The O’Brien Media Insider is your behind-the-scenes look at all things digital, creative, and business-focused. From web design trends and SEO tips to small business insights and local Swindon highlights, our blog covers a bit of everything – just like we do at O’Brien Media.
Whether you’re a client, collaborator, or curious visitor, this is the place to catch up on the latest from our team, explore practical advice, and get inspired to grow your digital presence. Dive in and see what’s new!
Whether you need a small business site with a few pages and a contact form or something more complicated our instant estimate tool can give you a guide price and we’ll follow-up with you to produce a solid plan for your new or redesigned website accommodating your budget and requirements.
When WooCommerce 3.9 is released in January, it will have new required versions of WordPress and PHP. Running WooCommerce 3.9 will require a site running WordPress 5.0 and PHP 7.0 or newer.
Recent research discovered that 90% of UK shoppers use Amazon with over 40% accessing its Prime subscription service. On top of this staggering stat, one-fifth of Amazon shoppers use the service once a week. Yet the dominance of marketplace shopping extends far beyond Amazon. Last year, $1.66 trillion was spent globally on the top 100 online marketplaces. But it’s not just sales volume that’s exciting about online marketplaces. They are a hotbed of innovation and leading e-commerce best practices across all markets.
Prompted by the GDPR and its headline-grabbing fines, businesses have worked hard to ensure that they have a proper legal basis for their email marketing. This usually means consent from users, although in some circumstances “legitimate interests” may also be an option. In addition to establishing a proper basis for marketing under the GDPR, businesses should include certain other information in their emails.
The European Council has adopted a new Directive designed to enhance consumer protection, with the focus on the internet and online transactions.
Chrome 79 will start rolling out on Tuesday, December 10. It’s likely Google will gradually deliver it to users, meaning you shouldn’t be worried if you can’t immediately access it on the day of release.
If the site you’re visiting is encrypted by the cybersecurity firm Cloudflare, your activity may be protected by a wall of lava lamps.
A few weeks ago, Instagram announced that it was going to start removing likes on certain accounts in attempts to “depressurize” the app. Some people (like Nicki Minaj) say they’ll stop posting to Instagram if likes go away, and Instagram users had mixed feelings.
Google Site Kit is an official plugin from Google that helps you integrate data and features from multiple Google tools into your WordPress dashboard.
Landing pages are often the first impression customers get when they visit your website, so there can’t be much room for error when it comes to crafting the online product pages. While the goal of a search engine marketing campaign is to increase click-through rates, it’s important to note that landing pages should be the first thing that users see when they come to your website.
