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The O’Brien Media Digital Insider Blog

The O'Brien Media Insider

Welcome to the O’Brien Media Insider – Your Go-To for Digital Insights and Business Know-How

The O’Brien Media Insider is your behind-the-scenes look at all things digital, creative, and business-focused. From web design trends and SEO tips to small business insights and local Swindon highlights, our blog covers a bit of everything – just like we do at O’Brien Media.

Whether you’re a client, collaborator, or curious visitor, this is the place to catch up on the latest from our team, explore practical advice, and get inspired to grow your digital presence. Dive in and see what’s new!

small shopping cart full with coins and a laptop
Ecommerce latest news
Chris Grant (he/him)

Wishlists let customers tell you what they want to buy from your store

Wishlists are one of the few instances in eCommerce when customers tell you exactly what they want — but don’t yet have — from your online store. This demonstrated interest presents a highly-valuable opportunity to make a sale and fulfill a customer need, but it is often underutilised as a marketing tool.

Here are our top 5 ways to turn customer wishlists into sales and increase average order value in the process…

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person checking youtube on a mobile
Social Media
Tom Furmanski

You can no longer turn off “Related Videos” when embedding a video from YouTube

According to their official statement, YouTube feels “Titles, channel information, and related videos are an important part of YouTube’s core user experience, and these changes help to make the YouTube viewing experience consistent across different platforms”.

So, YouTube considers related videos an important part of their core experience and that enabling related videos on embedded clips maintains “consistency”.

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OBrien Media marketing material
Business
Chris Grant (he/him)

A fun and successful day at the Southwest Business Expo

At the last minute, well, a week before the event, we decided to exhibit at the Southwest Business Expo at the Steam Museum, Swindon. The event was a great success, we spoke with a whole host of different people representing a diverse range of businesses in Wiltshire and further afield.

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dark patter with blue background and a white hand
Website Design
Chris Grant (he/him)

What are Dark Patterns and what do they have to do with websites?

Dark Patterns are tricks used in websites and apps that make you do things that you didn’t mean to, like buying or signing up for something. This article covers some of the basics and explains why using Dark Patterns on your website is a guaranteed way to lose visitors and destroy trust in your brand.

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a woman checking her mail on a desktop
Microsoft
Tom Furmanski

The new Outlook on the web is coming, with a modern design, and new features

Microsoft may have been one of the first movers when they acquired Hotmail back in the 1990s, eventually renaming it to Outlook.com after a brief diversion to Windows Live. It’s been updated yet again, with Outlook.com switching to a new look this week after a period of testing and Office 365 Outlook on the web users being given the new look from July 22nd. 

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