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The O’Brien Media Digital Insider Blog

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News
Tom Furmanski

WordPress buys Tumblr for “less than $3m”, down from $1.1b in 2013

Sarah Krouse reports that Automattic, the company behind WordPress, is buying Tumblr from Verizon. Tumblr was (and still is for the most part) the blogging service of choice for millions of young people, but floundered after being sold to AOL Yahoo and subsequently cleansed of advertiser-unfriendly material (i.e. smut) when Yahoo was itself sold to Verizon.

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Tom Furmanski 16th August 2019 1:16 pm
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Code and Development
Tom Furmanski

Redirect Old Domain to New Domain via .htaccess

When you migrate a site from one domain to another, it is very important that you don’t break all the links that you built to your old domain. Proper redirection of all the pages on the old domain to the same location on the new domain will ensure that visitors to the old domain will end up in the right place.  A failure to redirect will result in a loss of visitors as well as search engine rankings.

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Tom Furmanski 16th August 2019 10:08 am
Modern web network and internet telecommunication technology. Website programming code
WordPress
Chris Grant (he/him)

Malicious plugin found to be being used to encrypt WordPress posts

Recently a new customer came to us needing their website cleaned up after a hack, as part of the cleanup we found an interesting little malicious WordPress plugin, called “WP Security”, that was being used to encrypt blog post content. The website owner complained of a newly installed and activated plugin on their website that was rendering their original content unreadable.

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Chris Grant (he/him) 14th August 2019 6:37 pm
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Digital Marketing
Chris Grant (he/him)

Is your website homepage leaky?

Your home page is frequently the first web page someone engages with. It sets the tone for the rest of your website and is often a potential customer’s first impression of your company—and we all know first impressions matter.

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Chris Grant (he/him) 9th August 2019 11:02 am
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Blogging
Chris Grant (he/him)

Leading by example, some SEO & design changes to our blog

You may have noticed if you’re a regular visitor to the O’Brien Media Insider blog, that we’ve made some minor changes. All in the name of SEO (search engine optimisation) and usability. As some background, Google hates duplicate content, and while they make allowances for some duplicate content that is a natural byproduct of blogging it’s best to keep duplicates to a minimum‏.

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Chris Grant (he/him) 4th August 2019 8:52 pm
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Ecommerce latest news
Chris Grant (he/him)

Wishlists let customers tell you what they want to buy from your store

Wishlists are one of the few instances in eCommerce when customers tell you exactly what they want — but don’t yet have — from your online store. This demonstrated interest presents a highly-valuable opportunity to make a sale and fulfill a customer need, but it is often underutilised as a marketing tool.

Here are our top 5 ways to turn customer wishlists into sales and increase average order value in the process…

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Chris Grant (he/him) 31st July 2019 9:53 am
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Social Media
Tom Furmanski

You can no longer turn off “Related Videos” when embedding a video from YouTube

According to their official statement, YouTube feels “Titles, channel information, and related videos are an important part of YouTube’s core user experience, and these changes help to make the YouTube viewing experience consistent across different platforms”.

So, YouTube considers related videos an important part of their core experience and that enabling related videos on embedded clips maintains “consistency”.

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Tom Furmanski 23rd July 2019 10:17 pm

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