Welcome to the O’Brien Media Insider – Your Go-To for Digital Insights and Business Know-How
The O’Brien Media Insider is your behind-the-scenes look at all things digital, creative, and business-focused. From web design trends and SEO tips to small business insights and local Swindon highlights, our blog covers a bit of everything – just like we do at O’Brien Media.
Whether you’re a client, collaborator, or curious visitor, this is the place to catch up on the latest from our team, explore practical advice, and get inspired to grow your digital presence. Dive in and see what’s new!
It’s 2018, and SEO (search engine optimisation) should be a key elements of your digital marketing strategy. So, what does it take to rank high in the search engines? . Here are three common SEO myths that have been proven wrong, along with some real-life examples to debunk.
Ordinarily, a minor WordPress update would come and go with little attention being paid to it. These minor updates usually fix a range of small bugs in one push or patch WordPress against a newly emerging security threat. However, the update from WordPress 4.9.2 to 4.9.3 did not go as smoothly as Indeed. and was rapidly pulled from public access just hours after the worldwide release. The reason? A pretty major bug had been introduced along with the update which prevents automated updates to future versions of WordPress. While it's nothing major in itself, you must manually update to keep receiving future automated updates or else your website will be stuck on version 4.9.3 until you manually update.
For our monthly and quarterly website updates and maintenance/support contract customers, we have already applied the update and you need to take no action. If you are not a monthly customer and would rather leave this stuff to the professionals, you can request a complimentary review of your site by getting in touch via email or calling us on 01793 230654.
How do you measure the success of your website? Conversion.
You could have heaps of visitors heading to your site, but those visits don’t really matter if you aren’t converting them into paying customers. All other traffic is essentially wasted.
Are you finding yourself with a lot of website visitor traffic, selling desirable services at competitive prices, but with very few paying customers? Then read on to find out why your site isn’t converting and what you can do about it.
For the past several years, Google has been leading the charge towards a more secure web by strongly advocating that website owners adopt HTTPS encryption. Beginning in July of this year, with the release of Chrome 68, Google's Chrome browser (the most popular browser in use today) will mark all HTTP sites as “not secure”.
Switching to HTTPS encryption for your website is now essential. If your visitors see a big "not secure" warning when they visit your site they will go elsewhere, most likely to a competitor who has already made the switch.
With all the interest in Russian hackers and a certain presidential campaign you'd be forgiven for thinking that only high-profile websites and individuals are targets for hackers. Not so.
Over the past week we’ve seen a 1900% (yes one thousand nine hundred) percent increase in the number of malicious login attempts to websites hosted on our servers. And we’re not alone. Across the internet Drupal based websites are seeing a worrying increase in suspicious password reset requests and malicious login attempts.
In early 2018, many website owners began receiving a message from Google about a new version of Google Search Console. This edition is in beta and users can switch back and forth between the old version and the new version while the new version is being tested. It is likely that we will see new features and tweaks to the new version before the “beta” label goes away
WooCommerce 3.3 has today been released. WooCommerce 3.3 has been in development since October, and is now ready for use on production websites.
We are delighted to have won Most Innovative Creative Design Agency in South West England in the LUX Designer Awards 2018 for our online and offline design and marketing projects during 2017.
In 2018 designers will be making greater and greater use of negative space. Particularly on mobile, speedy, light-weight pages are essential. Flashy, gimmicky design is passé and even images are becoming old-school. Everything on the page is there for one purpose: To increase conversions.
Ahead of the upcoming introduction of the Europe wide General Data Protection Regulation (or GDPR for short) in May 2018 we’ve updated the language in our privacy policy and cookie usage policy. This change is effective from the 28th November 2017.
