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The O’Brien Media Digital Insider Blog

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Code and Development
Chris O'Brien

Fight back against email spoofing

SPF stands for Sender Policy Framework. It’s an email authentication method that helps identify the mail servers that are permitted to send email from a particular domain name. Using this validation method, ISPs can determine when spoofers and phishers are trying to forge emails from your domain name to send malicious email to your customers.

By using SPF you can not only help protect your customers but also get your emails accepted for delivery to email services such as Gmail and those provided by Microsoft who are increasingly looking at ways to prevent spam and phishing emails from reaching their customers' mailboxes.

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Email Marketing
Chris O'Brien

Automated email marketing hints and tips

The aim of automated email marketing is essential to build a list so that you don’t have to worry about getting traffic anymore, as your list is essentially all the traffic you’ll ever need. When you want to promote a product you have created or an affiliate product, all you need to do is send out an email and you get more money than you used to get paid in one year, in one day!

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Code and Development
Jenny Howell

Is your website software up to date?

Firstly, it's important to understand that the reason hackers and cyber criminals want to exploit vulnerabilities in content management systems and websites isn't necessarily just to steal all your user account, contact form, and other data, but also to infect your website visitors and users with malware.

Once the unsuspecting user is infected with malware they are quickly added to a botnet (which is essentially a large group of thousends of infected computers and devices) to be exploited at the malware operators will. This usually includes things like credit card theft, extracting private information or being activated to take part in a DDoS attack, spam attack or other malicious activity.

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Blogging
Chris O'Brien

6 key benefits of blogging for business

Do you want to generate a high traffic of visitors to your online business? Well, blogging may be your solution. There are many benefits of blogging for business. However, the ultimate benefit is to generate and build huge traffic of visitors to your website on a daily basis. When this happens, you will generate better sales for your business. This article is going to show you the benefits in order to take advantage of blogging for business. So read on.

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The benefits of blogging for business
Digital Marketing
Jenny Howell

Why your business should be blogging to stay connected with your customers

Blogging has become a very popular means to efficiently market and advertise opportunities, services and products. They're a phenomenal promotional tool. Blogging on a subject reaches a worldwide audience. It can also be faster, easier and less expensive than managing a web site. In fact blogging is also one of the least expensive means to promote your business.

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