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The O’Brien Media Digital Insider Blog

The benefits of blogging for business
Digital Marketing
Jenny Howell

Why your business should be blogging to stay connected with your customers

Blogging has become a very popular means to efficiently market and advertise opportunities, services and products. They're a phenomenal promotional tool. Blogging on a subject reaches a worldwide audience. It can also be faster, easier and less expensive than managing a web site. In fact blogging is also one of the least expensive means to promote your business.

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Security
Chris O'Brien

Is your website using HTTPS?

Google’s efforts to encourage the web’s transition to HTTPS are beginning to pay off. The company has now announced plans to extend the effort with the “Not secure” badge scheduled to show up on more HTTP pages.

Google’s end goal is to show a “Not secure” warning for all HTTP pages and encourage the adoption of more secure pages.

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Code and Development
Chris O'Brien

What are your options for professional website hosting?

Most businesses today require an online presence and to get that online presence, one needs to create a website and host it. Website hosting refers to the term where your website is hosted on a server so that it can be viewed by people world over. To get people to come your website you need to get it hosted.

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Branding & Marketing
Jenny Howell

Content Management System for your website

In this article we will list the most important things to look for in a Content Management System (CMS). A CMS is crucial for small businesses and hobbyists looking to quickly create a professional looking website with advanced features such as site-wide search, article directory, blogging, document management, frequently asked questions, and message boards. Plus, a CMS usually provides regular updates and new modules to extend the features provided by a website.

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WordPress powers over 25% of the web. Here’s why WordPress is right for you.
WordPress
Chris O'Brien

Here is why WordPress is the right choice for your next website

Originally launched in 2003, WordPress has become perhaps the most popular content management system (CMS) in the world. Today, WordPress is used by more than 25% of websites and, according to WordPress, more than 409 million people view more than 23.6 billion pages each month and users produce 69.5 million new posts and 46.8 million new comments every month. 

WordPress can help your business simplify management of it’s online presence. Continue reading to find out why is WordPress the right choice for your next website.

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Branding & Marketing
Jenny Howell

Keeping your website content up-to-date

A website that is current and has everything that the visitor is looking for is bound to achieve success in terms of popularity and search engine ranking. This is the reason why businesses that take their online presence seriously, and invest in highly professional and result oriented website design that yields them amazing results in the beginning.

However, every organisation grows over the years, adds new products, achieves new milestones, and if your website (that was launched even just 2 years ago) has the kept tbe same same content and doesn't offer any information on latest achievements and information, it is going to be viewed as obsolete, and is likely to result in a lack of interested in your business.

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Branding & Marketing
Jenny Howell

What is a Content Management System (CMS)?

A good CMS system will have the navigation structure built into it. This will ensure that as pages and elements are added to the website, the navigation portion will automatically be updated by the CMS. This saves the developer a lot of time creating special graphics for the buttons since it's all done automatically.

Because the CMS is tied to a database it opens up a new world of opportunity. Things like user names and passwords can be stored, different access privileges can be assigned for private "members only" areas, e-commerce systems can be built on top of CMS's, and blogs, event calendars, forums, and photo galleries can be easily created.

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