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The Digital Insider Blog

The O’Brien Media Insider is your behind-the-scenes look at all things digital, creative, and business-focused. From web design trends and SEO tips to small business insights and local Swindon highlights, our blog covers a bit of everything – just like we do at O’Brien Media.

Find out the latest news from Google
Chris Grant (he/him)

Google Update? Why It Pays to Wait Before You React

Google updates can cause short-term swings in rankings and traffic, but early figures are rarely the final picture. Here is why it pays to wait, monitor the right data and avoid panic-driven website changes.

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Find out the latest news from Google
Chris Grant (he/him)

Why Hundreds of “Service + Location” Pages Could Hurt Your Website

Search engines, including Google and Bing, are trying to return useful results to people looking for a business they can trust. A website that is clear, honest and genuinely helpful gives them far better signals than one padded out with pages nobody would choose to read.

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