First Microsoft announced the end of Windows Phone 8.x last July, then that it was to be ending support for Windows 8.1, and now it has done the same for new apps in the Microsoft Store.  As Microsoft first announced plans to end support for Windows Phone’s operating system back in July 2017 so users — including small businesses — have had some warning that a more detailed announcement was coming for some time.

The company has laid out three dates (included below) to allow app creators can better plan their development cycles. Microsoft says after those dates it will stop distributing app updates to devices with the aforementioned platforms. However, customers with Windows 10 devices will continue to get updates.

The Death of Windows Phone

According to NetMarketShare, as of July 2018, the market share for Windows Phone was an infinitesimal 0.17%. When you compare Android’s 70.07% and iOS’s 28.66% share, Windows had a long way to go to make any noticeable difference in the market. This in part is what led Microsoft to create Windows Mobile 10.

Microsoft introduced Windows 10 Mobile with the goal of bringing together the Windows family across different devices. Since the company has abandoned its smartphone aspirations with the sale of Nokia, moving to the software side of mobility looks to be a more realistic avenue in order to be part of the mobile ecosystem.

The Dates that Mark the End of the Windows 8 App Store

On October 31, 2018, new app submissions will no longer be accepted for Windows Phone 8.x or earlier or Windows 8/8.1 packages

On July 1, 2019, the distribution of app updates to Windows Phone 8.x or earlier devices will stop

On July 1, 2023, all app update distributions to Windows 8/8.1 devices will stop

Windows Phone 8.1 was released on July 11, 2014, and while Microsoft has been providing updates and patches for the mobile operating system for over three years, it has done very little to drive new users to the platform so the latest Microsoft announcement would seem to be another nail in the coffin of the Microsoft’s mobile OS experiment.

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