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Chris O'Brien July 18, 2015 A 2 minute read

5 business boosting benefits of promotional products for businesses large and small

Building brand recognition

A goal for any business, large or small, is brand recognition. How can you make your brand not only stand out from your competition but also remain in the minds of current and potential customers? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your business; by customising an item that a customer can use in their everyday life with your logo, for instance, you’re able to keep reminding them of your business.

Big reach, small spend

With a tight budget, it can be difficult to choose exactly which marketing materials make the most sense for your business, and what will give you the best return on investment. With a small price tag but large, lasting impact, promotional products are a great investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. Including a fun free gift with purchases or even during interaction with customers is a nice way to say thank you!

Better than a business card

While business cards will always be an incredibly valuable business staple, promotional products are a fun and creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, consider leaving behind your business card and another tangible, branded product.

Great return on investment

When it comes to marketing your business, another thing to keep in mind is repeat exposure. How can you keep what you do, and your business, consistently in front of customers without consistently spending a ton of money? Easy: Think about what items your customers will want to keep around. If you An own a spa, for instance, put an appointment reminder on the back of your business card, as customers will want to keep that around to remember when they have to come back.

Variety is key

If you had to choose between eating the same sandwich every day or choosing from a variety of fillings which would you choose? We think most of you would choose variety. The same principle can be applied to your business’s marketing strategy and supporting materials and promotional products. Although having staple marketing products is important, being able to vary what you’re using to brand your business is important, too!