When your marketing plans get derailed, here’s what to do

If there’s anything the uncertainty of 2020 has taught us, though, it’s how difficult it is to plan. You’ve likely never experienced anything as challenging as the current climate. Markets are unstable, competitors are unpredictable, and consumer habits are changing — some temporarily, others permanently. This festive season, for example, retailers are challenged with making sure...
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Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...
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Don’t want the hassle of a custom paint job? Try car magnets instead

Whatever your business if you have vehicles, or staff visiting client or customers, be it in vans or cars, branding them is always a great idea. Not only does it get your brand (and business) in front of more people as your team drives around but it also gives a professional appearance to your clients. Who do you feel more confident answering the door to, someone getting out of a generic family...
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Instagram is an awesome way for small businesses to engage with customers

Many businesses are now using Instagram as part of their PR strategy to share information with their customers and target audiences. Instagram is a fantastic way for small businesses to engage with audiences, show them what you’re up to, and continue building strong relationships. Here are a few Instagram engagement tips you should use at your business. 1. Know your message/have your own style...
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5 advantages of email marketing

The meteoric rise in popularity of social media over recent years may have made you – and other business owners – wonder whether email marketing has had it's day. On the contrary, email marketing is still a powerful tool. If you doubt that, simply check your email inbox and see how many businesses and organisations have sent you information today alone about what they offer. The businesses...
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Automated email marketing hints and tips

The aim of automated email marketing is essential to build a list so that you don't have to worry about getting traffic anymore, as your list is essentially all the traffic you'll ever need. When you want to promote a product you have created or an affiliate product, all you need to do is send out an email and you get more money than you used to get paid in one year, in one day! Of course, this...
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Send a festive message to your customers via text message this Christmas

With Christmas fast approaching have you considered sending your customers a Merry Christmas message via SMS text message? Whether you need to send 10 or 10,000 messages we can help you reach out to your customers with a festive greeting, special offer, or a quick message with your opening hours over the Christmas and New Year period. Sending your message is simple, you provide us with the...
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Keeping within the rules with when using SMS & Email Marketing

The use of SMS and email marketing is huge globally. Businesses adore the access this gives them to their customers and it's a great way to get current information, great deals, and important pieces of news out that customers are not going to want to miss. However, in order to use both SMS and email marketing it is imperative that businesses understand that there are...
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5 business boosting benefits of promotional products for businesses large and small

Building brand recognition A goal for any businesses, large or small, is brand recognition. How can you make your brand not only stand out from your competition, but also remain in the minds of current and potential customers? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your business; by customising an item that...
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Three reasons why not having a mobile-friendly responsive website could be costing you money

We thought we'd post a little follow-up to our article about responsive design from August last year where we give an outline of what "responsive design" is as it's now more important than ever for your website to be responsive and mobile-friendly. In this post we've summarised our top three reasons why having a responsive, mobile-friend, website is essential to keep...
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