When your marketing plans get derailed, here’s what to do

If there’s anything the uncertainty of 2020 has taught us, though, it’s how difficult it is to plan. You’ve likely never experienced anything as challenging as the current climate. Markets are unstable, competitors are unpredictable, and consumer habits are changing — some temporarily, others permanently. This festive season, for example, retailers are challenged with making sure...
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Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...
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Instagram is an awesome way for small businesses to engage with customers

Many businesses are now using Instagram as part of their PR strategy to share information with their customers and target audiences. Instagram is a fantastic way for small businesses to engage with audiences, show them what you’re up to, and continue building strong relationships. Here are a few Instagram engagement tips you should use at your business. 1. Know your message/have your own style...
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5 advantages of email marketing

The meteoric rise in popularity of social media over recent years may have made you – and other business owners – wonder whether email marketing has had it's day. On the contrary, email marketing is still a powerful tool. If you doubt that, simply check your email inbox and see how many businesses and organisations have sent you information today alone about what they offer. The businesses...
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Automated email marketing hints and tips

The aim of automated email marketing is essential to build a list so that you don't have to worry about getting traffic anymore, as your list is essentially all the traffic you'll ever need. When you want to promote a product you have created or an affiliate product, all you need to do is send out an email and you get more money than you used to get paid in one year, in one day! Of course, this...
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Keeping within the rules with when using SMS & Email Marketing

The use of SMS and email marketing is huge globally. Businesses adore the access this gives them to their customers and it's a great way to get current information, great deals, and important pieces of news out that customers are not going to want to miss. However, in order to use both SMS and email marketing it is imperative that businesses understand that there are rules. Not following the...
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5 business boosting benefits of promotional products for businesses large and small

Building brand recognition A goal for any businesses, large or small, is brand recognition. How can you make your brand not only stand out from your competition, but also remain in the minds of current and potential customers? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your business; by customising an item that...
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Why use mobile-friendly responsive?

We thought we'd post a little follow-up to our article about responsive design from August last year where we give an outline of what "responsive design" is as it's now more important than ever for your website to be responsive and mobile-friendly. In this post we've summarised our top three reasons why having a responsive, mobile-friend, website is essential to keep your business or...
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Our top 4 reasons to own more than one domain name for your business

Over the years we've owned quite a large number of domain names, from variations on our business name such as obrienmedia.eu, common misspellings like obrianmedia.co.uk, and even for specific products and services we offer such as smsmessenger.co and tasknow.co.uk. This isn't to play to our vanity but to protect our business and brand from others who might - either intentionally or...
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Keep customers and staff informed with SMS alerts

SMS text message marketing is quickly becoming the marketing method of choice to communicate special offers and time sensitive information to customers of businesses and organisations of all sizes.   Another popular use of SMS messaging is to keep customers and staff up to date with information on closures and other information in the event of bad weather. We offer a fully managed...
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