Marketing

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When your marketing plans get derailed, here’s what to do

Alex Swabey December 12, 2020 0 Comments
If there’s anything the uncertainty of 2020 has taught us, though, it’s how difficult it is to plan. You’ve likely never experienced anything as challenging as the current climate. Markets are unstable, competitors are unpredictable, and consumer habits are changing — some temporarily, others permanently. This festive season, for example, retailers are challenged with making sure...
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Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Chris Grant (he/him) November 13, 2020 0 Comments
Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...
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Instagram is an awesome way for small businesses to engage with customers

Chris Grant (he/him) December 05, 2018 0 Comments
Many businesses are now using Instagram as part of their PR strategy to share information with their customers and target audiences. Instagram is a fantastic way for small businesses to engage with audiences, show them what you’re up to, and continue building strong relationships. Here are a few Instagram engagement tips you should use at your business. 1. Know your message/have your own style...
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5 advantages of email marketing

Chris Grant (he/him) November 10, 2018 0 Comments
The meteoric rise in popularity of social media over recent years may have made you – and other business owners – wonder whether email marketing has had it's day. On the contrary, email marketing is still a powerful tool. If you doubt that, simply check your email inbox and see how many businesses and organisations have sent you information today alone about what they offer. The businesses...
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Automated email marketing hints and tips

Chris O'Brien September 19, 2017 0 Comments
The aim of automated email marketing is essential to build a list so that you don't have to worry about getting traffic anymore, as your list is essentially all the traffic you'll ever need. When you want to promote a product you have created or an affiliate product, all you need to do is send out an email and you get more money than you used to get paid in one year, in one day! Of course, this...
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Keeping within the rules with when using SMS & Email Marketing

Chris O'Brien November 07, 2015 0 Comments
The use of SMS and email marketing is huge globally. Businesses adore the access this gives them to their customers and it's a great way to get current information, great deals, and important pieces of news out that customers are not going to want to miss. However, in order to use both SMS and email marketing it is imperative that businesses understand that there are rules. Not following the...
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