Tom’s top tips for putting together better marketing emails

Getting started with emails can be the most intimidating part! Here's my top three tips for where to begin. 1. Make the most of your subject line If you want your marketing emails opened, read and clicked, it starts off with the subject line. The best subject lines are short, descriptive and give your clients a reason to explore your message further. Top Tips Keep it short and sweet / Tell them...
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5 advantages of email marketing

The meteoric rise in popularity of social media over recent years may have made you – and other business owners – wonder whether email marketing has had it's day. On the contrary, email marketing is still a powerful tool. If you doubt that, simply check your email inbox and see how many businesses and organisations have sent you information today alone about what they offer. The businesses...
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There’s plenty of advantages when it comes to webmail (web based email)

As you may know, there are two popular ways to access email – through webmail (such as the webmail service that comes with every website hosting and email hosting package we provide at O’Brien Media) and with email clients such as Outlook, Thunderbird or Windows Mail. Webmail is generally an easier way to get started as there’s nothing to install on your PC, Mac or Smartphone and you...
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