Email Marketing

You should include this information in your emails to be GDPR compliant

Chris Grant (he/him) December 09, 2019 0 Comments
Prompted by the GDPR and its headline-grabbing fines, businesses have worked hard to ensure that they have a proper legal basis for their email marketing. This usually means consent from users, although in some circumstances "legitimate interests" may also be an option. In addition to establishing a proper basis for marketing under the GDPR, businesses should include certain other information in...
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Tom’s top tips for putting together better marketing emails

Tom Furmanski April 01, 2019 0 Comments
Getting started with emails can be the most intimidating part! Here's my top three tips for where to begin. 1. Make the most of your subject line If you want your marketing emails opened, read and clicked, it starts off with the subject line. The best subject lines are short, descriptive and give your clients a reason to explore your message further. Top Tips Keep it short and sweet / Tell them...
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5 advantages of email marketing

Chris Grant (he/him) November 10, 2018 0 Comments
The meteoric rise in popularity of social media over recent years may have made you – and other business owners – wonder whether email marketing has had it's day. On the contrary, email marketing is still a powerful tool. If you doubt that, simply check your email inbox and see how many businesses and organisations have sent you information today alone about what they offer. The businesses...
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Automated email marketing hints and tips

Chris O'Brien September 19, 2017 0 Comments
The aim of automated email marketing is essential to build a list so that you don't have to worry about getting traffic anymore, as your list is essentially all the traffic you'll ever need. When you want to promote a product you have created or an affiliate product, all you need to do is send out an email and you get more money than you used to get paid in one year, in one day! Of course, this...
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Keeping within the rules with when using SMS & Email Marketing

Chris O'Brien November 07, 2015 0 Comments
The use of SMS and email marketing is huge globally. Businesses adore the access this gives them to their customers and it's a great way to get current information, great deals, and important pieces of news out that customers are not going to want to miss. However, in order to use both SMS and email marketing it is imperative that businesses understand that there are rules. Not following the...
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Say no to noreply In Your Customer Emails

Chris O'Brien November 02, 2011 0 Comments
Some businesses can be forgiven for using email addresses that do not reach a person in their email communications with customers, but these are few and far between and usually have a very good reason.  For example, banks are actually protecting you from yourself when they don't let you reply to emails they send.  Email is pretty insecure and you really wouldn’t want to be...
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