Illustrated image of a man upset at seeing his SEO decline
Chris Grant (he/him) August 01, 2025 A 2 minute read

Why Your SEO Might Be Stuck – and How Solo Businesses Can Fix It

As a solo entrepreneur or one-person business, you wear every hat—from finance to customer support. SEO can feel like just another chore that never pays off. Before you give up, consider this: it’s often the way SEO is set up, not your lack of skill, that holds you back.

Three Common Roadblocks for Solo Businesses

1. SEO Isn’t Part of Your Daily Routine

When SEO lives in a “to-do” list that never makes it to the top, small changes and fixes slip through the cracks. Treat SEO as an ongoing task: set aside 15–30 minutes each week to check rankings, update keywords and review performance.

2. Content Lacks a Clear Structure

Creating blog posts or pages is great, but search engines need clear signals. Use simple headings, descriptive URLs and internal links. That way, Google (and your visitors) can find and navigate your content more easily.

3. Technical Issues Stay Unresolved

A slow site, broken links or missing mobile-friendly design can hurt your visibility—and your sales. Even basic checks—like running a free site-speed test or fixing redirects—can make a big difference.

Five Quick Questions to Ask Yourself

  • Have I claimed my Google Business Profile? It’s free and boosts local search.
  • Do my page titles include keywords? Short, clear titles help you rank for the right terms.
  • Is my website mobile-friendly? Over half of searches now come from phones.
  • Am I updating content regularly? Fresh, relevant posts signal activity to search engines.
  • Do I track results? Use free tools like Google Analytics to see what’s working.

Simple Steps to Improve Your SEO Today

  • Set a Weekly SEO Slot: Even 15 minutes can keep you on track.
  • Simplify Your Content: Use clear headings, short paragraphs and internal links.
  • Run Basic Site Checks: Test your site speed, fix broken links and ensure mobile usability.
  • Leverage Free Tools: Google Business Profile, Analytics and Search Console are all free.
  • Review and Adjust: Look at your top-performing pages and update them every few months.

Need a Hand?

At O’Brien Media, we love helping solo entrepreneurs get visible online. From quick SEO health checks to ongoing support starting at £195/month, we’ve got flexible options to suit your budget—no setup fee required.

Create your free instant estimate or get in touch to see how we can help your one-person business grow.