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5 Big Business Communications Tips for Your Small Business

Just because your business is small doesn’t mean that you can’t compete with the big boys and girls and, when it comes to running your small business like a big business, the first thing you need to do is focus on communication, both online via social media, websites, and email and offline via telephone and print marketing. Communications Strategy: First and foremost, come up with a...
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The Recipe for a Successful Logo

Creating a logo isn’t about packing as many clipart images as you can into one place and adding some text.  A logo should be a window into the heart of your organisation, it’s purpose to give people a feeling about your business, charity or organisation; a positive feeling at that and one that makes them feel at ease about approaching you. Some of the most successful logos...
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Facebook Groups & Pages – What’s the Difference?

Facebook provides two methods of sharing your content with people, Facebook Groups and Facebook Business Pages.  Groups are designed primarily with public interaction in mind, and Pages with promotion as their primary function. Facebook Groups Overview of Facebook Groups as a Business Tool Facebook Groups have visibility controls, set by the group owner, to set who can see (and use) your...
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QR Codes – Conversations with a Taxi Driver

Sometimes inspiration comes from unexpected sources, and this time that source was a taxi driver. I'd been thinking about writing a blog post about QR Codes (those little black and white square barcodes that seem to be popping up everywhere recently) and after chatting for 10 minutes with a taxi driver last night on my way home I got an "outside view" of how QR codes are...
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New site for Swindon offers free listings

We just wanted to let you know about a new Swindon focused information website called Swindon.co.uk where you can list your Swindon based business for free (including photo's and a link to your website). You can choose to have an enhanced listing for free if you place a link to Swindon.co.uk on your website homepage (at the bottom of the page is fine).  The site is very new (I only...
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Taking a look at: Floral Thoughts on Facebook

After completing the 2010 re-design of their website. we also put together a Facebook page for Floral Thoughts.  Initially the page wasn't really used but starting in July this year Floral Thoughts started a small scale test with Facebook advertising.  While targeting only a very small group of Facebook users over 20 people visited and 'liked' their page in the space of a...
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What does your phone number say about you?

You’ve probably not given it much thought, you put a huge amount of effort into making sure your website reflects your brand and the ethos of your business but what impression to your prospective clients does your telephone number give? Mobile Numbers If you’re a mobile hairdresser or any other type of business that is focussed on visiting the client or if your business is conducted...
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