We’re using the word “audience” in this article to include visitors to your page and people who have “liked” your page (it always gets a giggle from groups when we start talking about “likes” and “people who like your page” when we’re carrying our social media training!) Status updates are created in exactly the same way as status updates on your personal Facebook page so...

A Facebook page is as essential to your business as a website, we'll explain on this page how to get started and create your own Facebook page for your business. To get set up just visit www.facebook.com/pages/create  and choose the type of page you wish to create.  There’s no limit to the number of pages you can create but for a small business it’s best to start with a page for your core...

Facebook is ideally placed to attract new customers and has two main pathways for businesses to attract customers, either via the use of Facebook pages and/or groups (see this article for the differences) or by using Facebook’s paid advertising options (we’ll deal with Facebook advertising in a later article). Facebook allows you to reach people who might not have otherwise known about your...