What does your choice of colour say about your business?

Colour plays a big part in how we react to every aspect of our environment, from the space we work in to the products we buy. Taking colour into account when designing your business' branding, product packaging, promotional materials, and even your office or retail space can have a massive effect on the impact your business has on you and your customers. Choosing the right colour for your...
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5 Reasons your business should be using Google+

Google+ is much more than Google's answer to Facebook, it's a platform designed to enable you and your business to find like minded people (and businesses via Google+ pages) and build relationships.  Here are our top five reasons why you should be using Google+ for your business: 1. Get your business found locally Google+ pages are included within search results, and in Google maps results,...
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Get your online priorities right first time when starting a new business

When starting up a new business, getting your online presence right first time is key (after all it’s first impressions that count!) Your website address You may have already chosen a name for your business, if not, or you’ve not promoted your business name yet you should take a few minutes to think about how your name translates into a website address. Is your first choice of domain name...
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Content is king – are you blogging for your business yet?

Are you blogging? No? Well you could be missing out on attracting visitors to your website!  Although the phrase “content is king” is a little cheesy it’s true that if you write a regular blog about your industry, specialist area or business then you’ll increase visitors to your website. We’re not talking re-posting content from other websites, we’re talking original and interesting...
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Getting started with Facebook – Communicating with your audience

We’re using the word “audience” in this article to include visitors to your page and people who have “liked” your page (it always gets a giggle from groups when we start talking about “likes” and “people who like your page” when we’re carrying our social media training!) Status updates are created in exactly the same way as status updates on your personal Facebook page so...
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Getting started with Facebook – Creating a Facebook business page

A Facebook page is as essential to your business as a website, we'll explain on this page how to get started and create your own Facebook page for your business. To get set up just visit www.facebook.com/pages/create  and choose the type of page you wish to create.  There’s no limit to the number of pages you can create but for a small business it’s best to start with a page for your core...
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Getting started with Facebook – Why is Facebook good for business?

Facebook is ideally placed to attract new customers and has two main pathways for businesses to attract customers, either via the use of Facebook pages and/or groups (see this article for the differences) or by using Facebook’s paid advertising options (we’ll deal with Facebook advertising in a later article). Facebook allows you to reach people who might not have otherwise known about your...
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5 Big Business Communications Tips for Your Small Business

Just because your business is small doesn’t mean that you can’t compete with the big boys and girls and, when it comes to running your small business like a big business, the first thing you need to do is focus on communication, both online via social media, websites, and email and offline via telephone and print marketing. Communications Strategy: First and foremost, come up with a plan....
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The Recipe for a Successful Logo

Creating a logo isn’t about packing as many clipart images as you can into one place and adding some text.  A logo should be a window into the heart of your organisation, it’s purpose to give people a feeling about your business, charity or organisation; a positive feeling at that and one that makes them feel at ease about approaching you. Some of the most successful logos contain only...
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Facebook Groups & Pages – What’s the Difference?

Facebook provides two methods of sharing your content with people, Facebook Groups and Facebook Business Pages.  Groups are designed primarily with public interaction in mind, and Pages with promotion as their primary function. Facebook Groups Overview of Facebook Groups as a Business Tool Facebook Groups have visibility controls, set by the group owner, to set who can see (and use) your group,...
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