Our top 10 actionable SEO (Search Engine Optimisation) tips

Google Search algorithm update and Search Console data lag

As a search marketer and SEO specialists, we monitor changes in SEO outcomes and changes in Google's behavior when it comes to search results. Last week along with others, we noticed that recent broad core algorithm updates had resulted in a slow down in Google Search Console data and wanted to explain the possible reasons for this and why it might affect SEO monitoring for a short period of...
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Google’s suggestions on how to avoid Meta Description rewrites

Why does Google rewrite Meta Descriptions? It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page. The most likely reasons why this would occur: The meta description is not relevant or useful (ie, just a collection of keywords). The exact same meta description is provided across a large number of pages. The meta description doesn’t...
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Google says don’t disable your site, even during temporary closure

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can...
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Reminder: Google is changing the way websites work when viewed in Chrome from February 4th, 2020

Google Chrome is changing the way websites and cookies work by default. This is a courtesy reminder that web sites you use, if run in Chrome by you or your visitors, may not work as expected once Chrome 80 is released on February 4th, 2020. Prior to February 4th 2020, you should test to confirm if any updates are required to allow the continued normal operation of your website or web app.
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Google Site Kit integrates Google tools into your WordPress dashboard

Google Site Kit is an official plugin from Google that helps you integrate data and features from multiple Google tools into your WordPress dashboard. Google Site Kit was in closed beta for a long time. But as of November 2019, it’s now publicly available to all WordPress users and listed for free at WordPress.org. What is Google Site Kit for WordPress? Google Site Kit helps you connect your...
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Google rolls out B.E.R.T Update – What does this mean for your website?

Last week Google began rolling out it’s biggest update since Rankbrain was released back in 2015. Their announcement on their Webmasters blog by vice-head of search Pandu Nayak claims that this update will affect 1 in 10 of all searches so it's pretty major news! What is B.E.R.T and how does it work? B.E.R.T stands for Bidirectional Encoder Representations from Transformers. Sounds...
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Google Chrome announces roll-out of mixed content blocking, beginning January 2020

The Google Security Team has announced a timeline for when Chrome will begin blocking mixed content by default in order to ensure that HTTPS browsing is more secure. Mixed content refers to HTTPS pages that load resources, such as images, videos, stylesheets, and scripts, over HTTP. The gradual rollout will begin with Chrome 79, which is scheduled for release in December 2019. The browser...
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How long does it take for a website to show up in Google or Bing search results

When you launch a website, you want everyone to see it—and not just your family members, best friends, and significant other. You could be showcasing your services, selling the best product in the world, or have the coolest website design ever, but it all accounts for nothing if no one knows your website even exists. So, how do you do it? These days, when the Internet has become more ubiquitous...
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Searches starting “should I …” have grown over 65% in the past two years

Customers are researching early and often Today, people look to their phones for almost everything—from booking a restaurant to browsing for a new jacket, to learning about their digital banking options. They are looking for ideas and advice, researching every decision they make—no matter how small. For example, Google have found that mobile searches with the qualifier "should I ..." have...
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Google makes changes to make Review Rich Results more helpful

Search results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results). To make them more helpful and meaningful, Google is introducing algorithmic updates to reviews in rich results. This also addresses some of the invalid or misleading implementations webmasters have...
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