Google is showing competitor ads on local business profiles (and you can’t do a thing about it)

Google has been slowly ramping local search monetisation over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughly two years ago. Now, the company is starting to show competitor ads in local business profiles. A ‘Local Campaign’ placement Part of Local Campaigns, the ads are designed to drive visits to...
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Is your website suffering from Mobile-Unfriendliness?

It’s remarkable to see in 2019, but many websites still seem to treat mobile visitors almost as an afterthought. It’s still not uncommon to find a mobile site where items are misaligned, overlapping, formatted strangely or subject to some other oversight from the designer, all of which can signal to a visitor that your company doesn’t take the time to go over little details. It’s worth...
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A new look for Google Mobile Search (May 2019)

Google's goal with Search always has been to help people quickly and easily find the information that they’re looking for. Over the years, the amount and format of information available on the web have changed drastically—from the proliferation of images and video to the availability of 3D objects you can now view in AR.Google's search results page has changed too over the years, to help...
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Here’s what Google’s product ban means for Huawei users

Google has restricted Huawei's access to parts of its Android operating system, casting doubt over the future of the Chinese company's smartphones. Here is a closer look at how the decision could affect Huawei phone users. - What has Google done? The tech giant has confirmed its compliance with an executive order issued by US President Donald Trump last week, which greatly restricted the ability...
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Say goodbye to Google+ from April 2nd, 2019

If you’re wanting to read about why Google+ was a bad idea poorly executed, well, just Google “Google+” and you will be treated to more than enough diatribes about why this platform was an eight-year non-starter. But as for our blog, we’ll stick with the impact Google+ had on WordPress, Drupal and websites in general. First things first Firstly, make sure you act now to remove any...
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Social media SEO trends heading into 2019

There’s been talk about social media as a ranking factor for a long time. In 2010, Google said social media was a ranking factor (that means if you're on social media, your website will generally show above similar businesses who aren't on social media - at least in 2010). In 2014, the same search engine said that social media probably isn’t a ranking factor. "Probably" being the key word...
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Woman speaking into a mobile device to search

Voice search isn’t going away in 2019

Voice search isn’t going to go away. In fact, it’s expected to increase in popularity.  According to predictions by ComScore, 50% of all searches by 2020 will be voice.At the start of 2018, voice search was defined as “an upcoming technology that allows users to access internet search results using nothing more than a smart device and their voice.”In 2019, voice search will no longer...
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Introducing the new Search Console (beta) Message – What is the new Google search console?

In early 2018, many website owners began receiving a message from Google about a new version of Google Search Console. This edition is in beta and users can switch back and forth between the old version and the new version while the new version is being tested. It is likely that we will see new features and tweaks to the new version before the “beta” label goes away. So far, the most...
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Is your website using HTTPS? Google is dropping support for HTTP on Chrome from October

Google’s efforts with Chrome to encourage the web’s transition to HTTPS are beginning to pay off. The company has now announced plans to extend the effort with the “Not secure” badge scheduled to show up on more HTTP pages. With version 56 in January, Chrome began marking HTTP sites with password or credit card fields as...
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6 Reasons why Google My Business (previously Google Places) is essential for any business

If your business has an actual physical location, then one of the first things you need to do to promote your business is to use Google My Business. This service enables you to get listed on Google Maps. It sounds so simple, but the benefits are profound.  Here are some reasons why Google My Business is important for your business: Reviews make your business more relevant, and that will...
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