Latest Google’s News

Google logo as a background on a desktop

Google makes changes to make Review Rich Results more helpful

Chris Grant (he/him) September 23, 2019 0 Comments
Search results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results). To make them more helpful and meaningful, Google is introducing algorithmic updates to reviews in rich results. This also addresses some of the invalid or misleading implementations webmasters have...
Read More
three persons searching on a computer

Google’s change to the “nofollow” link attribute and what it means

Chris Grant (he/him) September 19, 2019 0 Comments
This past week Google announced that after 15 years, they plan to make a change to the way they handle the nofollow attribute on links. If you’re a blogger and you’re participating in affiliate programs or doing sponsored posts, you know that the nofollow attribute allows you to safely link to external sites without losing good standing with Google. Google’s news that it is to start...
Read More
search concept, woman try to search a news

Mobile searches with the qualifier “for me” have grown over 60%

Chris Grant (he/him) September 16, 2019 0 Comments
The fact is, people now want, and expect, information and advice relevant to their needs. People have realized that by being more specific in how they search, they can more quickly get to the information they’re looking for. A specialized pair of running shoes is one example. Shampoo for a certain type of hair is another. In fact, mobile searches for “shampoo for ____” are up 130% over the...
Read More
A business details on a mobile

Google is showing competitor ads on local business profiles (and you can’t do a thing about it)

Chris Grant (he/him) August 31, 2019 0 Comments
Google has been slowly ramping local search monetisation over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughly two years ago. Now, the company is starting to show competitor ads in local business profiles. A ‘Local Campaign’ placement Part of Local Campaigns, the ads are designed to drive visits to...
Read More
a person checking a eCommerce on a mobile inside of a shop

Is your website suffering from Mobile-Unfriendliness?

Chris Grant (he/him) May 30, 2019 0 Comments
It’s remarkable to see in 2019, but many websites still seem to treat mobile visitors almost as an afterthought. It’s still not uncommon to find a mobile site where items are misaligned, overlapping, formatted strangely or subject to some other oversight from the designer, all of which can signal to a visitor that your company doesn’t take the time to go over little details. It’s worth...
Read More
Google front page displaying on a mobile

A new look for Google Mobile Search (May 2019)

Tom Furmanski May 28, 2019 0 Comments
Google's goal with Search always has been to help people quickly and easily find the information that they’re looking for. Over the years, the amount and format of information available on the web have changed drastically—from the proliferation of images and video to the availability of 3D objects you can now view in AR. Google's search results page has changed too over the years, to help...
Read More