As a search marketer and SEO specialists, we monitor changes in SEO outcomes and changes in Google's behavior when it comes to search results. Last week along with others, we noticed that recent broad core algorithm updates had resulted in a slow down in Google Search Console data and wanted to explain the possible reasons for this and why it might affect SEO monitoring for a short period of...

Google have confirmed that the “Speed Update,” as they're calling it, is now a ranking factor for mobile searches: People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that...

While Google has recently been  showing search result snippets featuring long meta descriptions (around 320 characters) over the past few months, Google have once again changed the rules and snippets are now back to their old length (between 150 and 170 characters). Google’s Danny Sullivan confirmed that Google, in fact, has changed the meta descriptions. However, he doesn't say how long...