Using local SEO to target customers in your area

If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2018, local competition has been heating up fiercely. So, if you are on the lookout for a way to target the customers of your...
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Page speed is now a Google ranking factor for mobile searches

Google have confirmed that the “Speed Update,” as they're calling it, is now a ranking factor for mobile searches: People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that...
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Google to mark HTTP pages as “not secure” from July 2018

How secure is your website? If you’re collecting sensitive customer information like passwords or credit card information, or even if you've got a contact form that can be used by customer to send you messages what are you doing to ensure and reassure customers their information is safe with your business? What’s HTTPS? HTTPS is the acronym for Hypertext Transfer Protocol Secure. It is a...
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Google changes their take on meta descriptions

While Google has recently been  showing search result snippets featuring long meta descriptions (around 320 characters) over the past few months, Google have once again changed the rules and snippets are now back to their old length (between 150 and 170 characters). Google’s Danny Sullivan confirmed that Google, in fact, has changed the meta descriptions. However, he doesn't say how long...
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