Latest Google’s News

Google changes their take on meta descriptions

Chris Grant (he/him) June 01, 2018 0 Comments
While Google has recently been  showing search result snippets featuring long meta descriptions (around 320 characters) over the past few months, Google have once again changed the rules and snippets are now back to their old length (between 150 and 170 characters). Google’s Danny Sullivan confirmed that Google, in fact, has changed the meta descriptions. However, he doesn't say how long...
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What is the new Google search console?

Chris O'Brien February 01, 2018 0 Comments
In early 2018, many website owners began receiving a message from Google about a new version of Google Search Console. This edition is in beta and users can switch back and forth between the old version and the new version while the new version is being tested. It is likely that we will see new features and tweaks to the new version before the “beta” label goes away. So far, the most...
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Is your website using HTTPS?

Chris O'Brien August 24, 2017 0 Comments
Google’s efforts with Chrome to encourage the web’s transition to HTTPS are beginning to pay off. The company has now announced plans to extend the effort with the “Not secure” badge scheduled to show up on more HTTP pages. With version 56 in January, Chrome began marking HTTP sites with password or credit card fields as “Not secure” in the address bar. As a result, Google...
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Why GMB is essential for any business

Jenny O'Brien January 08, 2017 0 Comments
If your business has an actual physical location, then one of the first things you need to do to promote your business is to use Google My Business. This service enables you to get listed on Google Maps. It sounds so simple, but the benefits are profound. Here are some reasons why Google My Business is important for your business: Reviews make your business more relevant, and that will boost...
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Mobile is the new black: Google piles on the pressure for mobile-friendly websites

Chris O'Brien November 07, 2016 0 Comments
Friday (4th November 2016)  saw a blog post from Google outlining a search algorithm change that will be the final nail in the coffin of non-responsive and non-mobile friendly websites. Google have previously only used the mobile-friendliness of a website to determine which sites are shown to mobile users. If your site isn’t mobile friendly but a competitor is there’s a good chance that...
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Google’s Chrome browser will soon label non HTTPS websites as “Unsafe”

Jenny O'Brien July 08, 2016 0 Comments
After Google announced that it had started considering HTTPS as a metric when deciding the pagerank of a given website (giving higher priority to SSL secured websites over their non-SSL counterparts) it was only a matter of time before they took the next logical step and started further penalising websites without SSL (HTTPS) support. What we weren't expecting was Google to decide to go a...
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